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DoubleVerify vs Lotame TV DMP

Both stand on ad tech software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

DoubleVerify

Paid Web
Visit DoubleVerify

Lotame TV DMP

Paid Web

TV stations and advertisers should consider Lotame TV DMP when they need audience planning and campaign measurement for linear TV, with digital segments available for targeting. Teams that need a published price should contact Lotame before deciding.

Visit Lotame TV DMP

The facts

DoubleVerifyLotame TV DMP
Free planNot publishedNot published
Open sourceNot publishedNot published
Runs onWebWeb
Lowest paid planNot publishedFree or on request
Plans publishedNone1
MakerNot publishedNot published
Websitedoubleverify.comlotame.com
On ad tech software#15 of 21#11 of 21

DoubleVerify: what it does well

    Lotame TV DMP: what it does well

    • Carries digital audience segments into linear TV targeting.
    • Provides reach and audience indexes for campaign planning.
    • Measures impressions, reach, frequency, and campaign audience profiles.
    • Supports CTV connections with listed advertising partners.
    • Targets smaller markets using millions of TV viewership data points, Lotame says.

    What to know first

    • Pricing is available only on request.
    • The listed platform is web.

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