Side by side
Demandbase vs Haku
Both stand on sales prospecting software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free trial APIExtensionWeb
Demandbase combines account intelligence, marketing and sales capabilities for B2B go-to-market teams. Prospective customers should note that pricing is customized and trial Data Export API use has a stated export limit.
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Free trial ExtensionWeb
Haku combines trigger-based account discovery, stakeholder research, contact verification, and outbound workflows. Its listed Starter plan is built for teams with a substantial monthly lead requirement, and higher plan prices are not shown.
Visit HakuThe facts
| Demandbase | Haku | |
|---|---|---|
| Free plan | Not published | A free trial |
| Open source | Not published | Not published |
| Runs on | API, Extension, Web | Extension, Web |
| Lowest paid plan | Free or on request | Starter: £1,150 a month |
| Plans published | 1 | 4 |
| Maker | Demandbase | Not published |
| Website | demandbase.com | hakulabs.com |
| On sales prospecting software | #29 of 46 | #33 of 46 |
Demandbase: what it does well
- Marketing and sales tools for buying-group programs
- Includes direct-dial and intent data
- Lists 62 Marketplace integrations
- Web, API and extension access
- Free trial is listed
What to know first
- Pricing is available on request
- Data Export API trial capped at 100 MB per rolling 24 hours
Haku: what it does well
- Plain-English custom buying signals
- Maps stakeholders and shows matching sources
- Verifies contacts through more than 15 providers
- Salesforce, HubSpot, and Attio integrations
- Coverage across EMEA, US, APAC, and LATAM
What to know first
- No free plan
- Starter costs £1,150 a month
- Starter includes 1,000 monthly validated leads
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