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Customer.io vs Drip

Both stand on marketing automation - b2c software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Customer.io

Paid WebiPhoneAndroid

Choose Customer.io if your team needs email automation, customer journeys, lead scoring, and lead capture forms, with a choice of defined or custom plan allowances. Look elsewhere if you need a free plan or if Essentials’ two object types and two workspaces are too restrictive.

Visit Customer.io

Drip

Paid Web

Drip brings email sending, automation, segmentation, landing pages, and A/B testing together in a web service. Check that its 2,500-person limit and unlisted plan price suit your needs.

Visit Drip

The facts

Customer.ioDrip
Free planNoNo
Open sourceNot publishedNot published
Runs onWeb, iPhone, AndroidWeb
Lowest paid planEssentials: $100 a monthFree or on request
Plans published31
MakerCustomer.ioDrip
Websitecustomer.iodrip.com
On marketing automation - b2c software#11 of 26#15 of 26

Customer.io: what it does well

  • Includes email automation and customer journeys.
  • Provides lead scoring and lead capture forms.
  • Available on web, iOS, and Android.
  • Multiple CRM integrations are available.
  • Essentials includes 5,000 profiles and 1 million monthly emails.

What to know first

  • There is no free plan.
  • Essentials is limited to two object types and two workspaces.
  • Premium costs $1,000 a month, billed yearly.

Drip: what it does well

  • Unlimited email sends on the listed plan
  • Email automation and audience segmentation
  • Landing pages and A/B testing
  • 90 native integrations

What to know first

  • No free plan
  • Subscriber limit is 2,500 people

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