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Convertize vs Optimizely Experimentation

Both stand on conversion rate optimization software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Convertize

Free trial Web

Convertize focuses on visual web experimentation, automated traffic allocation, and conversion reporting.

Visit Convertize

Optimizely Experimentation

Free plan AndroidiPhoneWeb

Optimizely Experimentation offers a range of web and mobile testing approaches and feature flags. Its free Rollouts plan has unlimited flags but permits one experiment at a time.

Visit Optimizely Experimentation

The facts

ConvertizeOptimizely Experimentation
Free planA free trialYes
Open sourceNot publishedNot published
Runs onWebAndroid, iPhone, Web
Lowest paid planFree or on requestFree or on request
Plans published21
MakerNot publishedNot published
Websiteconvertize.iooptimizely.com
On conversion rate optimization software#22 of 39#18 of 39

Convertize: what it does well

  • No-code visual experiment editor
  • Autopilot directs traffic toward stronger variations
  • Combines frequentist and Bayesian statistics
  • Supports audience targeting and personalization
  • 14-day trial requires no credit card

What to know first

  • No free plan
  • No server-side testing
  • No mobile SDK or feature flags

Optimizely Experimentation: what it does well

  • Supports six listed testing approaches.
  • Web and mobile platform support, including Android and iOS.
  • Includes a visual editor and audience targeting.
  • Free plan includes unlimited feature flags.

What to know first

  • Free plan allows one experiment at a time.

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