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BuiltWith vs Clay

Both stand on account enrichment software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

BuiltWith

Free plan APIExtensionWeb

BuiltWith combines website technology profiles with ecommerce research, lead generation, exports, and developer access. Its free individual lookups provide a way to start, while detailed lookup volume and other plan features vary by subscription.

Visit BuiltWith

Clay

Free plan LinuxMacWeb

Clay combines enrichment, research, signals, and audience workflows in a spreadsheet-style platform. Check its action and credit allowances alongside plan-specific features before choosing a tier.

Visit Clay

The facts

BuiltWithClay
Free planYesYes
Open sourceNot publishedNot published
Runs onAPI, Extension, WebLinux, Mac, Web
Lowest paid planSee the plansLaunch: $167 a month
Plans published54
MakerBuiltWithNot published
Websitebuiltwith.comclay.com
On account enrichment software#1 of 32#2 of 32

BuiltWith: what it does well

  • Free individual website lookups are available.
  • Reports can be filtered by category, region, or technology.
  • Exports include Excel and CSV formats.
  • CRM integrations include Salesforce, HubSpot, and Zoho CRM.

What to know first

  • The Free plan allows 10 detailed lookups per day.
  • Advanced has a one-year minimum term.
  • Higher-tier monthly plans start at $295 per month.

Clay: what it does well

  • Enriches data from more than 150 providers
  • Claygent can research the web
  • Supports CRM and data warehouse sync on Growth
  • Free plan includes unlimited seats and tables
  • Customer data is not used to train AI models

What to know first

  • Free plan limits tables to 200 rows each
  • Free plan excludes phone number enrichment
  • Launch costs $167 a month

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