Overview

The platform brings practice administration, patient records, payments, marketing and automation together. That combination is relevant to clinics that need operational workflows as well as a way to capture and respond to leads. RUN focuses on practice management, while GROW centers on lead generation; clinics can consider either subscription or both, but should request a demo to understand the price.

Key features

Practice management and records

RUN includes EMR, scheduling, integrated payments, e-prescribing, reporting and inventory management. Patient profiles can hold consents, charts, photos, treatment history, notes and membership information, with access to more than 400 pre-made forms. For practices that want clinical and administrative records alongside appointment workflows, this is a more complete toolkit than a standalone booking calendar.

Scheduling supports online booking, waitlisting, confirmations, reminders and delivery of forms before appointments. These tools can help clinics manage demand and prepare paperwork in advance, though the platform's value depends on whether a practice needs the broader RUN package rather than scheduling alone.

Lead response, marketing and payments

GROW's AUVIA AI agent can capture and qualify leads from a website, social media or ad campaigns, then book them into the clinic calendar. The Google and Meta lead-generation focus is useful for practices actively seeking new patients; clinics without a strong need for lead acquisition may find GROW less relevant than RUN. A Meta and Instagram campaign bundle is included for the first six months of a subscription.

Stripe is embedded alongside Klarna and Affirm financing options for patient purchases. E-prescribing is integrated with DrFirst's Rcopia, which provides medication history and drug-interaction warnings. The telehealth integration is described as HIPAA-compliant and supports secure file sharing. Multi-factor authentication is enabled by default, using a password and a verification code sent to the user's mobile phone.

Pricing

BoomerangFX is paid software with custom pricing. RUN is a practice management subscription and GROW is an AI lead-generation subscription; both require a demo request for pricing. No free plan or trial is specified. Practices should clarify the cost of the subscription or subscriptions they need before committing, since the price cannot be compared against a fixed public monthly rate.

Platforms

BoomerangFX runs on the web. The maker provides support by phone at 1 (866) 694 - 2998 and by email at support@boomerangfx.com.

Who it's for

The platform is aimed at aesthetic, medspa, wellness, cosmetic surgery and specialty healthcare practices. It is a strong fit for clinics that want practice management and lead response under one platform, particularly when marketing is part of their growth strategy. A practice seeking only a simple appointment tool, or one that does not need lead-generation services, may be better served by a more focused option.

Pros and cons

Broad clinic workflow coverage: RUN combines records, scheduling, payments, prescribing, reporting and inventory management, which suits practices wanting multiple operational tools in one platform.
Lead-to-calendar automation: GROW can qualify incoming leads and book them into the clinic calendar, reducing the handoff between marketing inquiries and scheduling.
Patient record depth: Profiles support a range of clinical and administrative information, backed by more than 400 pre-made forms.
Custom pricing requires a demo: Practices cannot judge the subscription cost against their budget without requesting a demo.
Two distinct subscriptions: RUN and GROW address different needs, so clinics should establish which capabilities they require before choosing a package.

Alternatives

Browse the Med Spa Software directory to compare more options.

Calyx is worth considering for clinics that prefer a free starting tier: its Free forever plan is free for two practitioners and up to 100 patients, with a 1% transaction fee on card payments. It also offers a free trial and runs on Android, iOS and web.

Nextech is another paid option, with support for iOS, macOS, web and Windows.

Symplast offers paid Launch and Growth plans, with Growth adding practice growth services in Cruise, Accelerate and Momentum tiers. Its platform is available on Android, iOS, macOS, web and Windows.

Moxie may suit medspa practices that prefer performance-based pricing with no fixed monthly fees; pricing details follow a call.

Zdrovia offers a free plan and a web-based option for practices comparing freemium software.

AestheticsPro is a paid alternative on Android, iOS and web. Its Pro-Plus plan is 160.00 USD per month for two users, with additional users at $85/mo; some features require an additional fee.

Boulevard is a paid alternative available on Android, iOS and web.

Clinicminds offers a free trial and runs on iOS, macOS, web and Windows.

Verdict

BoomerangFX is a good fit for aesthetic and specialty practices that want clinic operations and lead response in a single web platform. Its mix of records, scheduling, payments and AI-assisted lead booking is the main reason to choose it. Look elsewhere if you need a public price to compare before speaking with a vendor, or if your practice has no use for its broader marketing and management scope.

	BoomerangFX	PatientNow
Platforms	Web	Android, api, iOS, Web, Windows
Client records	Yes
Treatment plans	Yes
Digital forms	Yes
Inventory tracking	Yes
Payment processing	Yes
HIPAA support	Yes
Free plan		No
Patient reminders		Yes
Digital intake forms		Yes
Telehealth		Yes
Online payments		Yes
Waitlist management		Yes
Recurring appointments		Yes

BoomerangFX vs PatientNow

BoomerangFX

PatientNow