Side by side
Attribution vs Improvely
Both stand on marketing attribution software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free trial APIWeb
Attribution combines attribution models, media mix modeling, incrementality testing, and traceable metrics. Buyers should account for visitor limits, add-on warehouse exports, and the lack of direct mobile-app support.
Visit Attribution
Free trial APIWeb
Improvely combines conversion attribution, visitor profiles and ad-click monitoring in a browser-based service. Its monthly visit limits and two-year history window are important constraints to weigh against the reporting and agency features.
Visit ImprovelyThe facts
| Attribution | Improvely | |
|---|---|---|
| Free plan | A free trial | A free trial |
| Open source | Not published | Not published |
| Runs on | API, Web | API, Web |
| Lowest paid plan | Pro: $399 a month | Freelancer: $29 a month |
| Plans published | 2 | 4 |
| Maker | Not published | Not published |
| Website | attributionapp.com | improvely.com |
| On marketing attribution software | #15 of 38 | #19 of 38 |
Attribution: what it does well
- Multi-touch and incrementality measurement
- Five attribution models
- Auditable dashboard metrics
- Broad advertising and CRM integrations
- B2B and B2C attribution
What to know first
- No free plan
- Does not directly support mobile apps
- Pro limits monthly visitors
- Extra visitors cost $10 per 1,000
Improvely: what it does well
- Tracks visits, conversions and revenue attribution.
- Flags suspicious ad clicks and provides detail reports.
- Includes funnels, A/B testing and CSV exports.
- Agency plans offer client sub-accounts.
- No limit on tracked websites or campaigns.
What to know first
- No free plan is listed.
- Freelancer includes 10,000 tracked visits monthly.
- Visitor history is retained for up to two years.
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