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AppsFlyer OneLink vs Google Ad Manager App Mediation

Both stand on ad tech software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

AppsFlyer OneLink

Free plan AndroidiPhoneWeb
Visit AppsFlyer OneLink

Google Ad Manager App Mediation

Free plan AndroidiPhoneWeb

App Mediation provides a yield-based sequence for mobile ad networks, with setup requirements that include SDKs, adapters and an Ad Exchange account. Its sequential calls and unfilled-request behavior are important limits to consider.

Visit Google Ad Manager App Mediation

The facts

AppsFlyer OneLinkGoogle Ad Manager App Mediation
Free planYesYes
Open sourceNot publishedNot published
Runs onAndroid, iPhone, WebAndroid, iPhone, Web
Lowest paid planNot publishedFree or on request
Plans publishedNone1
MakerNot publishedNot published
Websiteappsflyer.comadmanager.google.com
On ad tech software#6 of 21#2 of 21

AppsFlyer OneLink: what it does well

    Google Ad Manager App Mediation: what it does well

    • Yield groups control eligible networks for requests.
    • Networks are ordered by expected yield.
    • Ad inspector can check fill and mediation details.
    • Supports rewarded and rewarded interstitial formats.
    • Listed plan is free.

    What to know first

    • Requires an Ad Exchange for mobile apps account.
    • A serving chain is limited to 50 networks.
    • Sequential calls in longer chains risk greater latency.
    • Unfilled requests do not return automatically to the ad server.

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