Side by side
AFS Analytics vs Factors.ai
Both stand on web analytics tools. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIWeb
AFS Analytics covers behavioral, ecommerce, advertising, and SEO measurement with web and API access. Its free pageview cap and plan-specific API availability matter when choosing a tier.
Visit AFS Analytics
Free plan APIWeb
Factors.ai focuses on account-level marketing signals, engagement, and attribution, with CRM and advertising integrations. Review Lite’s user and seat limits and the stated retention periods against your team’s needs.
Visit Factors.aiThe facts
| AFS Analytics | Factors.ai | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | API, Web | API, Web |
| Lowest paid plan | See the plans | Lite: $199 a month |
| Plans published | 8 | 4 |
| Maker | Not published | Factors.ai |
| Website | afsanalytics.com | factors.ai |
| On web analytics tools | #51 of 142 | #47 of 142 |
AFS Analytics: what it does well
- Real-time website and store reporting
- Heatmaps, funnels, and visitor journeys
- AI-assisted SEO tools
- REST API access on listed plans
- Free plan with 20,000 monthly pageviews
What to know first
- Free plan has a 20,000-pageview limit
- Data retention is limited
- Some API access requires Gold or Diamond
- Paid prices vary by plan and usage
Factors.ai: what it does well
- Combines first-touch, last-touch, and influenced attribution.
- Segments accounts with firmographic and behavioral filters.
- Lists integrations with major CRM and advertising platforms.
- Scout agents are accessible through Factors MCP.
- States SOC 2 Type II certification and privacy compliance.
What to know first
- Lite allows three seats.
- Lite is limited to 5,000 monthly tracked users.
- Free plan data is retained for one month.
- No people search, phone numbers, or email finder.
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