Side by side
AdRoll vs RedTrack
Both stand on social media advertising software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIWeb
AdRoll brings multichannel campaign coordination, automated bidding, and reporting together. Its audience-targeting limits and self-service-only Social Ads support are important considerations.
Visit AdRoll
Free plan AndroidAPIExtension+2
RedTrack combines cross-platform campaign management, conversion attribution, and automation in one service. Check plan limits and Relay's attribution restrictions against your workflow before choosing a tier.
Visit RedTrackThe facts
| AdRoll | RedTrack | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | No | Not published |
| Runs on | API, Web | Android, API, Extension, iPhone, Web |
| Lowest paid plan | Free or on request | Builder: $69 a month |
| Plans published | 8 | 6 |
| Maker | Not published | Not published |
| Website | adroll.com | redtrack.io |
| On social media advertising software | #1 of 36 | #3 of 36 |
AdRoll: what it does well
- Campaigns span social and programmatic channels.
- BidIQ optimizes bids in real time.
- Campaign reports can be exported.
- Reporting APIs are listed.
- Live email and phone support are available.
What to know first
- Competitor targeting is not offered.
- Website-level audiences are not offered.
- Social Ads is self-service only.
- The product does not currently support SSO.
RedTrack: what it does well
- Campaign controls span connected ad platforms.
- Attribution follows conversions across channels and devices.
- Rule-based and AI campaign automation is available.
- Android, iOS, web, API, and Chrome extension access.
What to know first
- Relay lacks multi-touch attribution.
- Relay has no ad-level ad spend sync.
- Paid plans start at $69/mo with annual billing.
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