Side by side
AdRoll vs MarinOne
Both stand on cross-channel advertising software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIWeb
AdRoll brings multichannel campaign coordination, automated bidding, and reporting together. Its audience-targeting limits and self-service-only Social Ads support are important considerations.
Visit AdRoll
Free trial APIExtensionWeb
MarinOne combines cross-channel advertising management with reporting, budgeting, and bidding tools. Prospective customers should consider the announced wind-down plan alongside pricing and plan limits.
Visit MarinOneThe facts
| AdRoll | MarinOne | |
|---|---|---|
| Free plan | Yes | A free trial |
| Open source | No | Not published |
| Runs on | API, Web | API, Extension, Web |
| Lowest paid plan | Free or on request | Connect: $500 a month |
| Plans published | 8 | 3 |
| Maker | Not published | Not published |
| Website | adroll.com | marinsoftware.com |
| On cross-channel advertising software | #1 of 27 | #4 of 27 |
AdRoll: what it does well
- Campaigns span social and programmatic channels.
- BidIQ optimizes bids in real time.
- Campaign reports can be exported.
- Reporting APIs are listed.
- Live email and phone support are available.
What to know first
- Competitor targeting is not offered.
- Website-level audiences are not offered.
- Social Ads is self-service only.
- The product does not currently support SSO.
MarinOne: what it does well
- Cross-channel dashboards consolidate publisher data
- Rule-based optimization, alerts, and workflow automation
- Budget pacing and dynamic allocation tools
- REST API and Google Sheets extension
- 30-day free trial
What to know first
- No free plan
- Connect limits users to five data sources
- Intraday data beta is limited to Search
- Company announced a proposed dissolution and liquidation
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