Side by side
ad:personam vs AdRoll
Both stand on retargeting software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan Web
Visit ad:personam 
Free plan APIWeb
AdRoll brings multichannel campaign coordination, automated bidding, and reporting together. Its audience-targeting limits and self-service-only Social Ads support are important considerations.
Visit AdRollThe facts
| ad:personam | AdRoll | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | No |
| Runs on | Web | API, Web |
| Lowest paid plan | Not published | Free or on request |
| Plans published | None | 8 |
| Maker | Not published | Not published |
| Website | adpersonam.io | adroll.com |
| On retargeting software | #2 of 22 | #1 of 22 |
ad:personam: what it does well
AdRoll: what it does well
- Campaigns span social and programmatic channels.
- BidIQ optimizes bids in real time.
- Campaign reports can be exported.
- Reporting APIs are listed.
- Live email and phone support are available.
What to know first
- Competitor targeting is not offered.
- Website-level audiences are not offered.
- Social Ads is self-service only.
- The product does not currently support SSO.
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