Side by side
ActiveDEMAND vs Marilyn
Both stand on marketing automation software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid Web
ActiveDEMAND combines core marketing automation tools with packages aimed at agencies and marketers. Compare billing terms, contact limits and package types before choosing a plan.
Visit ActiveDEMAND Free trial APIWeb
Marilyn combines campaign control, reporting, dashboards, and data integrations for agencies, advertisers, and marketplace sellers. Its seven-day trial includes all tools, while continued access depends on a contract and paid plan terms.
Visit MarilynThe facts
| ActiveDEMAND | Marilyn | |
|---|---|---|
| Free plan | No | A free trial |
| Open source | Not published | Not published |
| Runs on | Web | API, Web |
| Lowest paid plan | Basic Agency Portal: $20 a month | OZON: $1 a month |
| Plans published | 8 | 5 |
| Maker | ActiveDEMAND | Marilyn |
| Website | activedemand.com | mymarilyn.ru |
| On marketing automation software | #91 of 130 | #87 of 130 |
ActiveDEMAND: what it does well
- Includes email automation and customer journeys
- Provides lead scoring and capture forms
- Connects with multiple CRM systems
- Offers a 14-day trial
- Expert Agency plans list 10,000 contacts
What to know first
- No free plan
- Higher tiers use annual-contract pricing
- Contact allowances vary by plan
- Web platform only
Marilyn: what it does well
- KPI-based bid rules across five listed channels
- Configurable scheduled summary reports
- Dashboards with user and client access levels
- Connections to advertising and analytics services
- Free REST API for combined data
What to know first
- No free plan
- Seven-day trial requires later contract to retain account
- Start plan limits advertising budget to 500,000 rubles monthly
- Support varies by plan
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