Nothing has named BTS member V its Global Brand Ambassador and featured him in a campaign for the Headphone (1) Pro. The company describes the campaign as a behind-the-scenes look at a creative treatment shaped by music and movement.
Who is Nothing’s global brand ambassador?
Nothing identifies V, the BTS member, as its Global Brand Ambassador on its official US campaign page. The page does not display an announcement date.
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Which headphones does V promote?
The campaign features Nothing Headphone (1) Pro. The campaign page does not provide a price, release date, availability details, battery life, codec support, or independent performance findings, so it does not establish how the headphones perform or whether they are available to buy.
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Nothing presents the campaign as a look behind the scenes at its creative process, connecting expressive movement with music and visual experimentation. The following references are the company’s account of its own creative direction.
#1 Best Overall
- Triple Driver Architecture: Experience balanced, detailed audio with Nothing Headphone (1) Pro wireless headphones, built around a dedicated three-driver system featuring a 40 mm bass driver, precision driver, and treble XMEMS driver. Each driver is engineered to handle part of the frequency range, working together to unlock deeper bass, sharper vocals and richer textures across music, gaming, and more.
- Certified Hi-Res Audio for wireless and wired listening: Enjoy high-quality wireless audio with LDAC, or connect via USB-C for lossless, high-fidelity playback at up to 24-bit/192 kHz.
- 10-Mic Real-time Adaptive Active Noise Cancellation: Nothing Headphone (1) Pro delivers up to 46 dB of Active Noise Cancellation with 10 microphones and a new silicone sound seal. Ten microphones monitor your surroundings and automatically adjust noise cancellation in real time to reduce unwanted background noise. A new 8 mm silicone wall baffle wall inside the ear cushion provides passive isolation, while Transparency Mode lets you hear your surroundings when needed.
- Studio-Level Tuning with Metropolis Studios: Nothing partnered with Metropolis Studios, home to some of the world’s most influential audio engineers, to bring studio-level tools to Nothing Headphone (1) Pro noise cancelling headphone. Listen to the raw track with Flat EQ for reviewing music, producing or mixing, discover new EQ Profiles and feel what it's like to listen in a recording studio through a unique Dynamic Spatial Audio mode.
- Spatial Audio & Advanced EQ: Dynamic Spatial Audio has five modes: Standard, Studio B, Live House, Club and Concert Hall. Advanced EQ gives you precise control over your sound, letting you drag tuning points across multiple drivers.
Movement and music references
Nothing says the movement treatment drew on Jamiroquai’s “Virtual Insanity,” Gene Kelly in “Singin’ in the Rain,” and work directed by Spike Lee. It says V suggested jazz, and also mentions George Michael and Spandau Ballet before pointing to Suzanne Vega’s “Tom’s Diner.”
Visual treatment
Nothing names Eadweard Muybridge’s motion studies as a visual reference and says the team layered V’s silhouette into the treatment.
Rank #2
- Intelligent Noise Cancellation Adapts with You: Our Nothing headphone 1 feature advanced Hybrid Active Noise Cancellation, powered by next-gen processors and adaptive mics, to block out distractions. Smart Adaptive Mode automatically adjusts to your environment, while Transparency Mode lets in ambient sound when you need awareness. Personalize your experience with four ANC settings (High/Mid/Low/Adaptive) for truly focused, crystal-clear listening
- Nothing x KEF Headphone (1) : Nothing Headphone (1) experience audio perfected through a unique partnership with British audio legend KEF. Leveraging over 60 years of acoustic expertise, Nothing Noise Cancelling Headphone delivers a naturally balanced sound stage where every note shines as artists intended. Enjoy unparalleled flexibility with Hi-Res Audio support including LDAC technology, USB-C audio, and a 3.5mm jack. Dual Connection capability lets you seamlessly switch between two devices
- Uninterrupted Audio with Immersive Sound: Engineered for all-day use, Nothing Headphones 1 deliver up to 80 hours of playtime (35 hours with ANC on). A quick 5-minute charge provides 5 hours of power. Coupled with this endurance is a lossless audio experience, Nothing Wireless Headphones offer Spatial Audio with head tracking and Hi-Res Wireless certification for exceptional clarity and a deeply immersive sound stage
- Sink In, Take Control: Designed for all-day wear, Nothing Bluetooth Wireless Headphone ergonomic frame and memory foam cushions provide a comfortable, secure fit. The Over-Ear Noise Cancelling Headphone features intuitive roller and paddle interface puts volume adjustment, playback, and noise mode switching at your fingertips, with full customization available in the Nothing X app. This thoughtful integration of form and function ensures a continuously surround sound Journey
- Explore the Nothing X app: Craft your unique audio profile with the Nothing X app's advanced 8-band equalizer.Tailor your Nothing Headphone 1 with Adaptive ANC settings and enhance depth with the Ultra Bass mode. Customize your Bluetooth active noise canceling headphones' touch buttons to execute your most-used commands instantly
V’s statement
The campaign page attributes this statement to V: “I’m excited to be part of this bold new chapter with Nothing. Headphone (1) Pro feels true to how I create, with a design grounded in creative expression. I look forward to our journey together.” It is a statement presented within the campaign, not an independent assessment of the headphones.
Who shot the Nothing campaign?
Nothing says the campaign was shot by Dorothea Sing Zhang.
Quick Recap
Rank #3
- Intelligent Noise Cancellation Adapts with You: Our Nothing headphone 1 feature advanced Hybrid Active Noise Cancellation, powered by next-gen processors and adaptive mics, to block out distractions. Smart Adaptive Mode automatically adjusts to your environment, while Transparency Mode lets in ambient sound when you need awareness. Personalize your experience with four ANC settings (High/Mid/Low/Adaptive) for truly focused, crystal-clear listening
- Nothing x KEF Headphone (1) : Nothing Headphone (1) experience audio perfected through a unique partnership with British audio legend KEF. Leveraging over 60 years of acoustic expertise, Nothing Noise Cancelling Headphone delivers a naturally balanced sound stage where every note shines as artists intended. Enjoy unparalleled flexibility with Hi-Res Audio support including LDAC technology, USB-C audio, and a 3.5mm jack. Dual Connection capability lets you seamlessly switch between two devices
- Uninterrupted Audio with Immersive Sound: Engineered for all-day use, Nothing Headphones 1 deliver up to 80 hours of playtime (35 hours with ANC on). A quick 5-minute charge provides 5 hours of power. Coupled with this endurance is a lossless audio experience, Nothing Wireless Headphones offer Spatial Audio with head tracking and Hi-Res Wireless certification for exceptional clarity and a deeply immersive sound stage
- Sink In, Take Control: Designed for all-day wear, Nothing Bluetooth Wireless Headphone ergonomic frame and memory foam cushions provide a comfortable, secure fit. The Over-Ear Noise Cancelling Headphone features intuitive roller and paddle interface puts volume adjustment, playback, and noise mode switching at your fingertips, with full customization available in the Nothing X app. This thoughtful integration of form and function ensures a continuously surround sound Journey
- Explore the Nothing X app: Craft your unique audio profile with the Nothing X app's advanced 8-band equalizer.Tailor your Nothing Headphone 1 with Adaptive ANC settings and enhance depth with the Ultra Bass mode. Customize your Bluetooth active noise canceling headphones' touch buttons to execute your most-used commands instantly
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