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If you want a natural toothpaste without sodium lauryl sulfate (SLS), start with the ingredient list—not the word “natural.” Label-based examples include The Natural Dentist All in One Toothpaste and Jason Powersmile Anticavity Whitening Powerful Peppermint, both of whose cited labels describe them as SLS-free while listing fluoride. These are examples to compare, not a clinical ranking or hands-on product test; check the package you buy because formulas can change.
What SLS does in toothpaste
Sodium lauryl sulfate is a detergent used to create foam. The American Dental Association says detergents such as SLS are used for foaming action that may increase the solubility of plaque and accretions during brushing. Foam is a formula feature, not proof that a toothpaste cleans better.
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The ADA also says toothpaste ingredients, including SLS, may rarely cause irritation or allergic reactions. SLS is not harmful to everyone, and a person does not need to avoid it unless they have a reason to do so. If you have persistent or significant mouth symptoms, consult a dental professional rather than diagnosing the cause from symptoms alone; toothpaste-related contact reactions can be difficult to distinguish from other causes. American Dental Association: Toothpastes.
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What “SLS-free” and “natural” mean on a label
“SLS-free” refers to the absence of sodium lauryl sulfate or to a product claim about that ingredient. It does not tell you whether a toothpaste contains fluoride, and it does not mean the formula avoids every ingredient that might irritate someone.
#1 Best Overall
- WHAT’S INCLUDED: Two (2) 5.5 oz tubes of Tom's of Maine Antiplaque and Whitening Fluoride Free Toothpaste, Peppermint Toothpaste flavor
- WHITENS TEETH AND FIGHTS TARTAR: This whitening antiplaque toothpaste pack helps whiten teeth by removing surface stains and helps prevent tartar buildup with regular brushing
- BETTER LASTING FLAVOR: This SLS free toothpaste features a new formula and better taste* for a better brushing experience
- MINTY FRESH BREATH: The refreshing Peppermint toothpaste flavor helps freshen breath every time you brush
- NATURAL TOOTHPASTE YOU CAN FEEL GOOD ABOUT: Made with naturally sourced and naturally derived ingredients for a fluoride free natural toothpaste you can feel good about using daily
“Natural” is a shopping descriptor, not a reliable substitute for checking ingredients. For example, the DailyMed label for Tom’s of Maine Natural Fluoride Fresh Mint, updated June 16, 2026, lists SLS among its inactive ingredients. Its cited label lists sodium fluoride 0.24% as the active ingredient. That formula is a useful reminder that “natural” does not establish SLS-free status. DailyMed: Tom’s of Maine Natural Fluoride Fresh Mint.
Label-based SLS-free toothpaste examples
The following examples meet the stated SLS-focused criteria according to their cited labels. They are not ranked by cleaning performance, and label information should be checked against the current package.
Rank #2
- UNIQUE CLEANING & PLAQUE FIGHTING INGREDIENTS: Plant-based ingredients like Neem work hard to keep your whole mouth clean, while Pomegranate helps reduce plaque for cleaner teeth and healthy looking gums.
- SOOTHING COOLING MINT-FRESH FLAVOR: Mint essential oil makes your whole mouth feel cool, clean and alive again, while gentle ingredients bring you brighter teeth and a winning smile.
- A CLEAN TOOTHPASTE WITH NO COMPROMISE ON FOAM & FLAVOR: Finally, a clean toothpaste with no unwanted extras, yet it still tastes and foams wonderfully!
- FREE FROM THE STUFF YOU DON’T WANT: Fluoride free, triclosan free, SLS (sodium lauryl sulfate) free, carrageenan free and gluten free too.
- CRUELTY FREE: We care about our furry friends. That’s why we never test our toothpaste on animals.
| Product | SLS evidence on cited label | Fluoride active ingredient | What to know |
|---|---|---|---|
| The Natural Dentist All in One Toothpaste, Peppermint Twist | Package says “NO SLS!” | Sodium fluoride 0.24% (0.15% w/v fluoride ion) | A direct label-based example for someone looking for an SLS-free toothpaste that also contains fluoride. DailyMed: The Natural Dentist All in One Toothpaste. |
| Jason Powersmile Anticavity Whitening Powerful Peppermint | Package describes it as natural and SLS-free; ingredient list includes sodium cocoyl glutamate. | Sodium monofluorophosphate 0.76% | The label supports its anticavity and whitening positioning; it does not establish that it whitens better than another toothpaste. Recheck the package and ingredients. DailyMed: Jason Powersmile Anticavity Whitening Powerful Peppermint. |
How to choose the right formula
Check the full ingredient list
Look specifically for “sodium lauryl sulfate,” not only a front-of-package claim. Compare the current package’s complete ingredients with the label record. Manufacturers can update formulas, and a product’s branding may stay the same after an ingredient change.
Make fluoride a separate decision
SLS-free does not mean fluoride-free. The Natural Dentist example lists sodium fluoride 0.24%, while Jason Powersmile lists sodium monofluorophosphate 0.76%. Choose based on your oral-health needs; ask a dental professional if you are unsure whether a fluoride toothpaste is appropriate for you. Do not choose fluoride-free merely to avoid SLS.
Rank #3
- Fluoride-Free Toothpaste: Davids replaces fluoride and other common toothpaste chemicals with high-performing ingredients to effectively reduce plaque, naturally whiten, and freshen breath
- Gentle Whitening: Micro polishing agents remove surface stains to safely whiten without causing the sensitivity normally found with peroxide or other bleaching agents. RDA of 101 to effectively remove plaque and surface stains while being enamel safe for daily brushing. Safe range per ADA (American Dental Association)
- Improve Oral Health: Formulated to restore a healthy PH balance and support your mouth’s natural oral microbiome. Davids is designed to aggressively stop plaque from forming and reduce existing plaque buildup while leaving your mouth feeling minty fresh and exceptionally clean
- Clean Ingredients: Our toothpastes are naturally derived and sourced from plants and the earth, with no animal by-products (vegan). Sulfate Free (no SLS), EWG Verified. No Artificial Flavors, Colors, or Preservatives
- Sustainably Focused: Davids ditched the plastic for a recyclable metal tube, which is better for the planet and looks better on your counter
Consider other potential irritants
If you are avoiding SLS because of irritation concerns, check more than one ingredient. The ADA also names essential oils and flavorings, propylene glycol, PEG compounds, cocamidopropyl betaine, parabens, and pyrophosphates among ingredients that may cause irritation or allergic reactions. An SLS-free label does not guarantee that a formula will suit you or avoid every possible trigger.
Do not confuse similar ingredient names
Sodium lauryl sulfoacetate is a different ingredient from sodium lauryl sulfate. The DailyMed label for SprinJene Sensitivity Relief lists sodium lauryl sulfoacetate among inactive ingredients and potassium nitrate 5% as its active ingredient; the cited product is labeled fluoride-free. This illustrates why ingredient names should be read precisely, but it is not a fluoride-containing recommendation for this shortlist. DailyMed: SprinJene Sensitivity Relief Fluoride Free Toothpaste.
Quick Recap
Best Value
- WHAT’S INCLUDED three (3) 5.0 oz tubes of hello Naturally Whitening Anticavity Fluoride Toothpaste, Mint Toothpaste with Coconut Oil
- NATURALLY WHITENS: Whitens naturally with natural whitening ingredients to remove surface stains and uses fluoride to help prevent cavities and strengthen teeth enamel
- MIND-BLOWING FRESHNESS: This naturally whitening toothpaste is formulated with super-peppy peppermint so you can experience mind-blowing freshness every time you brush
- GLUTEN FREE AND VEGAN: hello Naturally Whitening Fluoride Toothpaste is a vegan toothpaste and gluten free toothpaste and is not tested on animals
- NO-BRAINER: This hello whitening toothpaste is peroxide free, SLS free and has no artificial sweeteners or flavors, no dyes, no parabens, and no titanium dioxide
Rank #4
- WHAT YOU GET: Three 4.1oz tubes of Native Fluoride Free Whitening Toothpaste in Wild Mint & Peppermint Oil Flavor.
- FREE OF: Thoughtfully crafted without fluoride, SLS, parabens, artificial sweeteners, artificial flavors, triclosan or gluten.
- WHITENS TEETH: Gently whitens your teeth with mineral based hydrated silica and brushes away plaque with naturally derived SLS-free surfactants.
- FRESHENS BREATH: Experience a Wild Mint & Peppermint Oil flavor that leaves your mouth feeling clean and fresh using naturally-derived flavors.
- ONLY 12 INGREDIENTS: Made with minimal, naturally derived ingredients for a simple, effective clean.
How to verify a toothpaste before buying
- Read the exact product name and variant on the package; flavors and versions can have different formulas.
- Look for a clear SLS-free claim, then confirm that the full ingredient list does not include sodium lauryl sulfate.
- Read the active ingredient panel separately to determine whether the toothpaste contains fluoride and which active ingredient and concentration are listed.
- Review other ingredients you personally need to avoid, including flavorings or other potential irritants identified by the ADA.
- Recheck the physical package at purchase, even if an online label record or an older product page appears to match.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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