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AWS Marketplace now includes AI agents and agent-building tools from AWS Partners. Announced on July 16, 2025, the catalog lets customers discover, evaluate, purchase, and deploy third-party solutions through familiar AWS Marketplace procurement workflows, with some products deployable through Amazon Bedrock AgentCore. The launch is a marketplace expansion—not a single AWS-built agent or a guarantee that every listing runs on AgentCore.
What AWS launched
AWS added third-party AI agents and related tools to AWS Marketplace, a centralized catalog for software customers can procure through AWS. Buyers can search using natural language, inspect product details, and compare advertised protocol support such as MCP and A2A. The launch provides multiple deployment paths, depending on the product. AWS’s July 16, 2025 announcement describes the catalog and its initial capabilities.
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The distinction between an agent and a tool matters when comparing listings. AWS describes agents as software that can reason and plan, use tools, retrieve information, call APIs, update systems, and adapt based on results. Tools are more specialized components—for example, guardrails, knowledge bases, integration protocols, or business-logic components. A listing may provide an agent, a building block for an agent, or both.
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AWS groups marketplace offerings into five broad categories. Examples and inventory may change as sellers add or update listings.
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- Software with embedded agents: Existing software products that include agent capabilities.
- Pre-built agents: Ready-made agents for tasks such as code review, customer support, sales proposals, or data analysis.
- Agent tools: Components such as MCP servers, knowledge bases, guardrails, and web-search tools.
- Agent-development solutions: Products intended to help teams build or manage agent systems.
- Professional services: Partner services related to implementing or using agent solutions.
Use cases described by AWS and its marketplace materials span content creation and marketing automation, software development and code review, research and data analysis, customer service, security, finance, legal and compliance, and procurement. The practical question is not simply whether a listing is labelled an agent: it is whether its task, integrations, and operational requirements match your workflow. AWS Marketplace’s AI agents page describes the catalog and its use-case categories.
How to evaluate and buy an agent
- Discover: Search with natural-language or semantic queries, or browse use-case categories such as customer service, data analysis, security and compliance, or marketing automation.
- Evaluate: Read the listing’s description and feature details. Check compliance information, ratings, protocol support, deployment method, and whether a free trial is offered. Confirm that the listing supports the integrations and operating environment you need.
- Purchase: Subscribe through AWS Marketplace’s standard purchasing workflows. A product may use pay-as-you-go pricing, contract pricing, or negotiated custom terms; check the actual listing for its price and conditions.
- Deploy and connect: Follow the product’s stated deployment path. Marketplace products may be SaaS, API-based, container, AMI, or another supported type. Selected products can run on AgentCore Runtime, while API-based products may be connected through AgentCore Gateway.
A listing’s presence in AWS Marketplace does not by itself establish that it is available in your region, compatible with your environment, or deployable through AgentCore. Verify the live listing and the current AWS documentation for the specific product before subscribing.
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Where AgentCore fits—and what MCP and A2A mean
AgentCore Runtime
AgentCore Runtime is an execution option for selected pre-built agents and tools. It is not the required runtime for every marketplace listing. AWS’s buyer documentation describes how eligible products can be deployed through Runtime and how subscription details affect setup. AWS Marketplace buyer documentation for AgentCore covers the buyer pathway.
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Gateway helps an agent connect to API-based marketplace products. AWS buyer documentation also describes dynamic endpoints: after a buyer subscribes and the seller registers the product, a personalized endpoint can be resolved, with credentials delivered through AWS Secrets Manager. This is a product-specific integration flow, not a universal setup step for every listing. The AgentCore buyer guide explains the documented endpoint and credential flow.
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MCP and A2A
MCP (Model Context Protocol) is an interoperability signal for connecting agents with tools and context; A2A (Agent2Agent) indicates support for agent-to-agent communication. AWS says many listed solutions support its MCP server and can integrate with Claude Desktop, Windsurf, Amazon Bedrock Agents, and other MCP-compatible platforms. These are not promises that every listing supports every client. Check each listing for the protocols it explicitly advertises and validate the connection path for your chosen platform. AWS advises buyers to compare MCP and A2A support in its launch announcement.
Pricing and later AgentCore changes
Marketplace pricing depends on the listing: AWS describes pay-as-you-go, contract-based, and negotiated custom terms. Separately, on October 31, 2025, AWS announced contract-based and usage-based pricing for AgentCore Runtime containers, Quick Launch OAuth credential management for API-based agents and tools, and support for remote MCP servers purchased through Marketplace as AgentCore Gateway targets. These are AgentCore capabilities announced by AWS; they do not mean that every Marketplace agent uses Runtime or Gateway, or that every seller offers every pricing model. See AWS’s October 31, 2025 update for the scope of those changes.
How to compare listings for your organization
Use the listing and any seller documentation to answer these questions before committing:
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1Clear out junk files and repair common Windows errors2Fix the driver behind crashes, sound loss and screen glitches3Repair Windows errors before they cause bigger problems- Use-case fit: Does the product solve the specific task, and what human review or approval does that task require?
- Protocols and integrations: Does it explicitly support the MCP or A2A capabilities and the systems you need?
- Deployment model: Is it SaaS, API-based, container, AMI, or another type? Is AgentCore Runtime or Gateway actually supported?
- Security and compliance: What data does it access, where does it run, and what compliance information does the seller provide?
- Integration effort: What credentials, endpoints, configuration, and ongoing maintenance will your team own?
- Pricing model: Is the charge usage-based, contract-based, or negotiated, and what usage or renewal terms apply?
- Operational control: Can your team monitor, govern, and update the agent and its permissions in a way that fits your policies?
What the launch changes—and what it does not
For buyers, the main change is that agent products can be discovered and purchased through AWS Marketplace, alongside AWS procurement and billing workflows, with deployment options that vary by product. For partners, AWS says the marketplace can provide a sales channel, flexible pricing options, and ways to expose agent capabilities such as MCP and A2A. The availability of a centralized catalog can reduce the friction of finding offerings, but it does not replace technical, security, or commercial evaluation of an individual product.
AWS Marketplace materials cite Forrester Consulting’s commissioned May 2025 study, The Total Economic Impact of AWS Marketplace, for 60% procurement time savings and 30% faster deployment. Those figures come from a composite organization in that study; they are not measured outcomes or guarantees for every AWS customer. AWS Marketplace’s AI agents page attributes the figures to the study.
Quick Recap
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