Brian Troupe’s first plan for selling ice cream to boaters did not work: customers were not coming to the pier-side stand. The 15-year-old changed the sales channel, taking the treats directly to people on the water. Entrepreneur reports that Troupe’s Treats then recorded nearly $6,000 in gross sales in 2025 and more than $25,000 during the 2026 season—not profit.
Why Troupe moved from the pier to the water
Troupe opened Troupe’s Treats at the end of a pier on Maryland’s Bohemia River in July 2025, when he was 15. His premise was that boaters might want ice cream but not have a freezer aboard. The pier location drew few customers, so he bought a small jon boat with savings and began selling directly to boaters.
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Entrepreneur’s October 1, 2026 profile says the jon boat cost about $700, with roughly $120 more spent on bumpers and other equipment. Those purchases helped him bring the product to the customers rather than wait for them to come ashore. The profile does not provide a full startup-cost accounting.
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Entrepreneur reports the following seasonal figures. They are gross sales as described in the profile; it does not provide audited accounts, expenses, or net profit.
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| Season | Reported weekend sales | Reported season total | What changed |
|---|---|---|---|
| 2025 | About $800 on an average weekend; more than $1,200 on the best weekend | Nearly $6,000 gross sales | After the pier-side start failed, Troupe sold from a small jon boat. Items were $2. |
| 2026 | About $1,800 on an average weekend; more than $2,100 on the best weekend | More than $25,000 gross sales | He added premium bars at $3, bought a larger freezer, and used a Sea-Doo Switch to visit four locations across multiple rivers. |
These numbers describe sales, not take-home earnings. The profile does not establish the cost of inventory, equipment, fuel, or other expenses, so it cannot show how much profit the business made.
How he adapted the business as it grew
More products and room to store them
For the 2026 season, Troupe added premium ice cream bars, including Magnum and Klondike, priced at $3, alongside the $2 items. He also bought a larger freezer. The account connects the expansion to a broader operation, but does not state the freezer’s model, capacity, or power requirements.
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Access to more selling locations
Troupe moved to a Sea-Doo Switch, which the profile says let him visit four locations across multiple rivers. It does not identify the exact configuration or provide specifications, so the story supports the point that he expanded his reach, not a comparison of particular watercraft.
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A safer, more workable handoff
Selling between two moving or bobbing boats made a simple exchange awkward: both people were balancing, while ice cream, cash, or cards could be dropped into the water. Troupe used a long-handled fishing net about a foot and a half wide to pass as many as six items and receive payment. He described the interaction this way: “Imagine trying to give somebody an ice cream with waves crashing, and you’re sitting here trying to balance on a boat, and you’ve got another person trying to balance on a boat while not dropping money or credit cards into the water. It becomes a comical scene.”
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Small details that helped the customer experience
When he sometimes ran short of $1 bills for change after adding $3 products, Troupe carried $2 bills. The profile says some younger customers found them memorable. He also put “I’m in a pickle” stickers beside sold-out items and kept a jar of pickles as a joking substitute; customers with dogs could get free pup cups.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.The business lesson behind the pivot
The story is less about a single sales tactic than responding to evidence from the business. A pier location was not bringing buyers, so Troupe changed where he sold. As demand grew, new problems emerged around handoffs, change, storage, and reaching more locations. His summary: “Growth isn’t more customers,” he says. “Growth is finding out what fails when you have more customers.”
Rank #4
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He recalled the failed start this way: “It went the worst it could have,” Troupe says. “Luckily for me, I didn’t let that stop me. I looked at it as, This is a problem. Where is a solution? Once that solution was found, it was smooth sailing, no pun intended, from there.”
Do these 3 things before closing this tab:
1Clear out junk files and repair common Windows errors2Scan for outdated or missing drivers - takes under a minute3Repair Windows errors before they cause bigger problemsBiographical details, quotes, equipment information, and sales figures in this account are attributed to Amanda Breen’s Entrepreneur profile, edited by Jessica Thomas and published October 1, 2026: Entrepreneur. The profile does not include independent verification or business accounts.
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