ASICS says adults surveyed in July 2026 reported spending an average of 86% of their waking day not moving. The figure comes from self-reported activity in the company’s survey—not continuous tracking of people’s movement. ASICS’ call to move for 15 minutes is a practical campaign prompt, not evidence that exactly 15 minutes produces a guaranteed health or mood benefit.
What ASICS’ 86% figure measures
ASICS’ 2026 Global State of Mind Study surveyed 34,000 adults across 31 countries in July 2026. According to the study’s methodology, OnePoll conducted a 20-minute online survey with samples described as nationally representative by age, gender and region. Respondents recalled how many days they were physically active and how many minutes per day they spent active. ASICS defined physical activity as sustained movement that raises the heart rate.
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That means the 86% figure is an average derived from respondents’ reports. It is not an objective measurement of everyone’s day, and it should not be read as a direct estimate of the proportion of time people spent sitting still. The survey asks about movement; “not moving” is the company’s framing of the reported activity result.
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What the movement categories mean
ASICS uses three Movement Conservation Status categories based on reported weekly movement:
| ASICS category | Reported weekly movement threshold |
|---|---|
| Active | 150 minutes or more |
| At Risk | 30–149 minutes |
| Endangered | Under 30 minutes |
The company says the thresholds draw on internationally recognised physical-activity guidelines. The labels are project communication categories, not clinical diagnoses. ASICS reported that 57% of surveyed 18–24-year-olds fell short of recommended movement levels; the group’s reported State of Mind score was 62 out of 100, the lowest among the age groups shown on the project page.
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What ASICS means by “15 minutes”
ASICS’ Movement Conservation Project encourages people to take 15 minutes to move, presenting it as a way to help uplift mental state. The survey materials describe reported activity and state-of-mind measures; they do not describe a controlled experiment showing that exactly 15 minutes of activity causes a particular improvement. Treat the number as an invitation to make time for movement, not a proven dose, treatment or promise of a specific mood result.
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The distinction matters because a survey can identify an association without establishing what caused it. A relationship between reported activity and state-of-mind scores does not by itself show that movement produced the difference; other factors may contribute.
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What the findings can—and cannot—tell you
The survey offers a large, multi-country snapshot of how respondents described their activity and state of mind. Its scale does not turn self-reports into direct observation, or an association into proof of cause and effect. ASICS also projected that 56% of adults across the studied countries could be At Risk or Endangered by 2035—an estimate about a future outcome, not an observed result.
In news coverage of the project, IFLScience attributed a comment to David Raichlen, a professor of biology and anthropology at the University of Southern California, in a release emailed to the publication. Raichlen said movement is “fundamental to how we feel, think and function,” and that small, achievable moments of activity can make a difference. This is an expert comment reproduced in coverage, not a finding from a peer-reviewed trial of the 15-minute prompt.
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How to use the 15-minute prompt
If 15 minutes feels manageable, it can be a simple starting point for adding movement to a day. Choose an activity that fits your circumstances and abilities; the survey did not test specific activities or compare ways of moving. Its figures are not instructions that every person must follow, nor do they establish that one short bout will change someone’s mental health.
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