No. 79of 131 ·Marketing Automation Software

Zapim Marketing Automation

Web · API

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Freedom report

One barScore 5.7

Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Zapim Marketing Automation is ranked #79 of 131 in marketing automation software on Freedom251. It runs on API, Web.

Compared on marketing automation software

Email automation: Yes
Customer journeys: Yes
Lead scoring: Yes
Lead capture forms: Yes
CRM integrations: limited

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The record

What it does: Zapim describes Marketing Automation as software for building event-driven, personalized customer journeys across multiple messaging channels.
Journey triggers: Journeys can start when a customer signs up, abandons a cart, fills a form, or completes a transaction.
Journey builder: The visual drag-and-drop builder supports templates, conditions, waits, and branches.
Messaging channels: A journey can coordinate SMS, WhatsApp, Email, RCS, and Voice, with automatic channel fallback.
Segmentation and testing: Listed features include behavior- and attribute-based segmentation, A/B testing, and control groups.
AI features: The page describes AI lead scoring, churn prediction, next-best-message recommendations, dynamic content, and send-time optimization.
Reporting: Zapim says users can track delivery, engagement, conversion, and revenue per journey, with dashboards and cohort reporting.
Integrations: The page says Zapim can connect CRM, product events, forms, ad platforms, offline lists, and analytics systems; it names Salesforce and HubSpot as examples.
Consent controls: Listed features include template and compliance management for DLT, opt-in, and consent.
Who it is for: Zapim presents use cases for e-commerce, financial services, logistics, healthcare, travel, consumer goods, automobiles, and consulting firms.
Getting started: Zapim says marketers can build and edit day-to-day flows themselves, while developers may be needed for initial integrations and custom event tracking.
Pricing availability: The marketing automation page invites visitors to request a demo and does not state a price or trial offer.
Support: Zapim lists 24/7 support and provides [email protected] as a contact address.
Maker and founding: Zapim says it was founded in 2020 and lists its head office in Noida, India.

Where it ranks on Freedom251

Best Marketing Automation Software in 2026#79 of 131

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Sources

zapim.com/marketing-automation· checked 12 Oct 2026
zapim.com/about-us· checked 12 Oct 2026
zapim.com/privacy-policy· checked 12 Oct 2026