ZAM

Paid ExtensionSelf-hostedWeb

What ZAM is

ZAM is an AI digital adoption platform that provides voice-led, real-time guidance in the software employees are using. They can ask questions aloud and get step-by-step help within the app. For software a customer owns, ZAM is added using a lightweight SDK snippet, and its guidance can be updated without a new app release. For third-party tools, IT can deploy it as a managed browser extension without access to the vendor’s code. The company lists SAP, Salesforce, ServiceNow, Workday, Microsoft 365, HR systems, internal portals, and custom or legacy tools as supported examples. Workflow analytics show teams where users slow down. ZAM’s FAQ says most teams are live in days and do not need hand-built walkthroughs for every screen. It describes alignment with India’s DPDP Act and the EU’s GDPR, configurable data handling and retention, and private deployment for regulated industries. Crezam says ZAM is in production on enterprise HR software and has active pilots with leading Indian enterprises. The company is based in Bengaluru, India. Pricing is custom and available on request.

Who it suits

ZAM may suit CIOs and IT leaders, L&D leads, and Operations heads rolling out software or supporting employee training and productivity. Its managed extension option is for third-party tools, while owned software can use an SDK snippet.

What it does well

Voice-based, step-by-step in-app guidance
Managed extension works without vendor code access
Guidance updates without a new app release
Workflow analytics identify slow steps
Private deployment can keep data in the customer environment

What to know first

Pricing is available only on request
Most teams are described as live in days, not immediately

Plans

Plan	Billed and limits	Price
Custom enterprise pricing	Usage and scale based; tailored to your software stack and rollout; no per-screen authoring fees or per-person licences; book a demo for a quote	On request

As crezam.com lists them, read 4 Oct 2026. The maker's own page has the final word.

Getting started

Book a demo to discuss a quote.
Choose an approach for owned software or third-party tools.
Add the SDK snippet for software you own, or deploy the managed browser extension for third-party tools.
Configure data handling and retention to customer requirements.
Discuss private deployment if data must stay inside the customer environment.

Verdict

ZAM combines in-app voice guidance with workflow analytics for software rollouts. Its deployment options cover customer-owned and third-party software, while pricing requires a request.

Questions

How is ZAM priced?

Pricing is custom, based on usage and scale, and tailored to the software stack and rollout. A demo is offered for a quote.

Which platforms does ZAM list?

Its listed platforms are extension, self-hosted, and web.

Which software examples does ZAM support?

The company names SAP, Salesforce, ServiceNow, Workday, Microsoft 365, HR systems, internal portals, and custom or legacy tools.

How does deployment work for owned software and third-party apps?

Owned software uses a lightweight SDK snippet. Third-party tools can use a managed browser extension that does not require access to the vendor's code.

Can ZAM be privately deployed?

Yes. Its FAQ says private deployment is available for regulated industries so data stays inside the customer's environment.

Who makes ZAM?

The maker is CrezamCreative Tech Private Limited, based in Bengaluru, India.

Facts from ZAM's own pages

Company: The maker is CrezamCreative Tech Private Limited, which describes itself as based in Bengaluru, India, and incubated at IIM Lucknow's Enterprise Incubation Centre. · crezam.com, 4 Oct 2026
Customer deployments: Crezam says ZAM is live in production on enterprise HR software and has active pilots with leading Indian enterprises. · crezam.com, 4 Oct 2026
Guidance: Users can ask questions aloud and receive step-by-step guidance inside the app they are using. · crezam.com, 4 Oct 2026
Headquarters: Bengaluru, India · crezam.com, 28 Sept 2026
Integrations: The site names SAP, Salesforce, ServiceNow, Workday, Microsoft 365, HR systems, internal portals, and custom or legacy tools as supported examples. · crezam.com, 4 Oct 2026
Owned apps: For software a customer owns, ZAM is added with a lightweight SDK snippet and guidance can be updated without a new app release. · crezam.com, 4 Oct 2026
Private deployment: The FAQ says ZAM can be deployed for regulated industries so data stays inside the customer's environment. · crezam.com, 4 Oct 2026
Product: ZAM is an AI digital adoption platform that guides employees through workflows by voice, in real time, on their screen. · crezam.com, 4 Oct 2026
Security and compliance: The FAQ says ZAM is aligned with India's DPDP Act and the EU's GDPR, and that data handling and retention can be configured to customer requirements. · crezam.com, 4 Oct 2026
Setup: The FAQ says most teams are live in days, and that ZAM does not require hand-built walkthroughs for each screen. · crezam.com, 4 Oct 2026
Support: ZAM's product page invites CIOs and IT leaders, heads of L&D, and heads of Operations to use the platform for software rollout, training, and employee productivity needs. · crezam.com, 4 Oct 2026
Third-party apps: For third-party tools, IT deploys ZAM as a managed browser extension without needing access to the vendor's code. · crezam.com, 4 Oct 2026
Workflow analytics: ZAM shows teams which steps slow users down so they can identify friction in workflows. · crezam.com, 4 Oct 2026

Where ZAM stands on Freedom251

Digital Adoption Platforms#27 of 29