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Wrapped

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Wrapped's own site

What Wrapped is

Wrapped is a gift-card platform for retailers, restaurants, golf clubs, hospitality groups, cafes, and multi-site brands. It issues, sells, and redeems cash gift cards, experience vouchers, and store credit across point of sale, eCommerce, and mobile, maintaining one live balance for each card. Merchants can provide branded digital cards, connect physical cards they already have, or order branded cards through Wrapped. Customers can personalize cards, schedule email delivery, check balances online, and add cards to Apple Wallet or Google Wallet. The service lists more than 30 POS, eCommerce, marketing, and payment integrations, including Lightspeed, Shopify, Square POS, BigCommerce, WooCommerce, Klaviyo, and Stripe. Reporting covers purchases, redemptions, balances, and liabilities. Plans start at $49 a month, with annual billing from $39/month, and a 14-day trial.

Who it suits

Wrapped is aimed at retailers, restaurants, golf clubs, hospitality groups, cafes, and brands operating multiple sites. It suits businesses needing gift cards across POS, eCommerce, and mobile.

What it does well

  • Digital and physical card support
  • One live balance per card
  • 30+ listed integrations
  • Gift-card analytics and liability reports
  • 14-day trial available

What to know first

  • No free plan
  • Activation allowances do not roll over
  • Overage charges apply above allowances
  • REST API requires Pro or higher

Limits

Basic allows up to three sites and 50 new activations per month, or 600 annually, with $0.50 per additional activation. Pro allows seven sites and 200 monthly or 2,400 annual activations; Plus allows 12 sites and 500 monthly or 6,000 annually, with stated per-card overage charges.

Plans

PlanBilled and limitsPrice
Plus$199 per month; $1,908/year billed annually ($159 /month) · Up to 12 sites · 500 new gift card activations per month or 6,000 per year · $0.20 per additional activation$199 a month
Basic$49 per month; $468/year billed annually ($39 /month) · Up to 3 sites · 50 new gift card activations per month or 600 per year · $0.50 per additional activation$49 a month
Pro$99 per month; $948/year billed annually ($79 /month) · Up to 7 sites · 200 new gift card activations per month or 2,400 per year · $0.40 per additional activation$99 a month
EnterpriseContact us for a custom quote · Unlimited sites · Unlimited features · Unlimited gift cardsOn request

As wrappedgiftcards.com lists them, read 29 Sept 2026. The maker's own page has the final word.

Getting started

  1. Open the Wrapped website
  2. Choose Basic, Pro, Plus, or contact Wrapped for Enterprise
  3. Start the 14-day trial
  4. Connect a listed POS, eCommerce, marketing, or payment integration
  5. Offer digital cards or connect and order physical cards
  6. Use the web, Android, iOS, or API access

Verdict

Wrapped combines branded gift cards, multi-channel redemption, integrations, reporting, and customer gifting tools. Its plans include activation limits, with additional per-card charges above those allowances.

Questions

Is there a free plan?

No. Wrapped is paid, with a 14-day trial.

What does Basic cost?

Basic is $49 a month, or $468 per year billed annually ($39 /month).

Which platforms are supported?

Wrapped supports Android, iOS, web, and API access.

Does it integrate with POS systems?

Yes. Wrapped lists more than 30 integrations, including Lightspeed, Shopify, and Square POS.

Does Wrapped provide an API?

The REST API is available on Pro and above, with a separate test-mode API token.

Who operates Wrapped?

Wrapped is operated by Loud Labs Limited and based in New Zealand.

Facts from Wrapped's own pages

API
The Wrapped REST API is available on Pro and above, and those plans include a separate test-mode API token. · wrappedgiftcards.com, 29 Sept 2026
Company
Wrapped is operated by Loud Labs Limited, is based in New Zealand, and says it is used across Australia, New Zealand, Canada, the United Kingdom, Europe, and the United States. · wrappedgiftcards.com, 29 Sept 2026
Compliance
Wrapped states that SOC 2 certification is in progress and that payment card data is handled by POS, eCommerce, or Stripe providers holding PCI DSS Level 1 certification. · wrappedgiftcards.com, 29 Sept 2026
Customers
Wrapped is aimed at retailers, restaurants, golf clubs, hospitality groups, cafes, and multi-site brands. · wrappedgiftcards.com, 29 Sept 2026
Digital and physical cards
Merchants can offer branded digital gift cards and integrate existing physical cards or order branded cards through Wrapped. · wrappedgiftcards.com, 29 Sept 2026
Gifting features
Customers can personalize gift cards, schedule email delivery, check balances online, and add cards to Apple Wallet or Google Wallet. · wrappedgiftcards.com, 29 Sept 2026
Headquarters
New Zealand · wrappedgiftcards.com, 23 Sept 2026
Hosting
Wrapped says customer data is stored on Amazon Web Services in the United States. · wrappedgiftcards.com, 29 Sept 2026
Integrations
Wrapped lists 30+ POS, eCommerce, marketing, and payment integrations, including Lightspeed, Shopify, Square POS, BigCommerce, WooCommerce, Klaviyo, and Stripe. · wrappedgiftcards.com, 29 Sept 2026
Marketing
Promotional pricing, discount codes, automated bonus credit, scheduled gift card campaigns, and integrations with Klaviyo, Myne, and Zapier are available on Pro and above. · wrappedgiftcards.com, 29 Sept 2026
Notable limits
Monthly activation allowances reset each billing cycle without rollover, and activations above the plan allowance incur a per-card overage charge. · wrappedgiftcards.com, 29 Sept 2026
Product
Wrapped issues, sells, and redeems cash gift cards, experience vouchers, and store credit across POS, eCommerce, and mobile with one live balance per card. · wrappedgiftcards.com, 29 Sept 2026
Reporting
Wrapped provides analytics on gift card purchases, redemptions, and balances, plus liability reporting across locations and card types. · wrappedgiftcards.com, 29 Sept 2026
Security
Wrapped says it encrypts data in transit and at rest, rate-limits redemption and balance checks, uses role-based permissions and two-factor authentication, and records audit trails. · wrappedgiftcards.com, 29 Sept 2026
Support
Email and chat support are included on all plans, while Plus and Enterprise include priority support and a dedicated account manager. · wrappedgiftcards.com, 29 Sept 2026

Where Wrapped stands on Freedom251

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