Upinion
by Upinion
What Upinion is
Upinion is a digital engagement platform that helps NGOs involve crisis-affected communities in humanitarian decisions and accountability throughout a program cycle. It supports gathering insights, co-creating interventions and advocacy campaigns, and community participation in high-level events. Its research options include perception studies, satisfaction surveys, impact measurement, online focus groups and voice-message interviews. Community members can take part through social messaging apps or a browser, in their preferred language, without downloading an app. Upinion describes community onboarding through preferred social media channels, local partners and its Upinionator method, and offers full-service, DIY and intermediate service options under a monthly licence for NGOs. The platform includes logic branching, response analytics, a respondent panel and API access. A paid-account group webhook can send question-and-answer data to an external API using POST with JSON. A free account allows unlimited conversations but has limited history; private groups and related services are paid. Upinion was founded in 2014 and is based in The Hague, Netherlands.
Who it suits
It suits NGOs seeking input from crisis-affected communities through surveys, interviews, focus groups or ongoing participation. Teams can choose among full-service, DIY and intermediate service options.
What it does well
- Community members can participate without downloading an app.
- Supports mixed-method research and community co-creation.
- Free accounts allow unlimited conversations.
- Paid-account webhooks send responses to an external API.
What to know first
- Free accounts have limited conversation history.
- Private groups and related services are paid.
- Paid subscription prices are not published.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free Account / Public Group | Free forever; no charge for platform access or Public Groups. · Free Account: unlimited Conversations, limited Conversation history · Public Groups are free to create and access | Free |
| Pro Account / Private Group | Paid subscriptions renew monthly or yearly, depending on the selected plan; fees are payable in euros. · Pro Account provides full Conversation history · Private Groups and related services are paid · Price not published on the pages reviewed | On request |
As upinion.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Upinion is geared toward NGO engagement with communities, combining research methods with ongoing participation options. The free account has limited history, while private groups require paid subscriptions.
Facts from Upinion's own pages
- Response analytics
- Yes · upinion.com, 22 Sept 2026
- API access
- Yes · upinion.com, 22 Sept 2026
- Audience
- Upinion says its monthly-licence DEP is available to NGOs, with full-service, DIY, and intermediate service options. · upinion.com, 11 Oct 2026
- Respondent panel
- Yes · upinion.com, 22 Sept 2026
- Community onboarding
- Upinion builds representative online communities through preferred social media channels, local partners, and its Upinionator method. · upinion.com, 11 Oct 2026
- Company history
- Upinion says it began as a technology company in market research in 2014 and transformed into a digital engagement platform in 2019. · upinion.com, 11 Oct 2026
- Data location
- Upinion says its servers are in Dublin, Ireland, and that personal information is stored and processed in the European Union. · upinion.com, 11 Oct 2026
- Engagement
- The platform supports insight gathering, co-creation of interventions and advocacy campaigns, and community participation in high-level events. · upinion.com, 11 Oct 2026
- Founded
- 2014 · upinion.com, 28 Sept 2026
- Free plan
- Yes · upinion.com, 22 Sept 2026
- Headquarters
- The Hague, Netherlands · upinion.com, 28 Sept 2026
- Integrations
- A paid-account group webhook can send question-and-answer data to an external API using POST with JSON. · help.upinion.com, 11 Oct 2026
- Languages and access
- Community members can engage through social messaging apps or a browser, in their preferred language, without needing to download an application. · upinion.com, 11 Oct 2026
- Logic branching
- Yes · upinion.com, 22 Sept 2026
- Privacy
- Upinion says respondents may participate without registering for most app features, and that conversation answers are collected on behalf of group users who manage those data. · upinion.com, 11 Oct 2026
- Purpose
- Upinion’s Digital Engagement Platform helps crisis-affected communities contribute to humanitarian decisions and accountability throughout the program cycle. · upinion.com, 11 Oct 2026
- Research
- Upinion describes mixed-method research including perception studies, satisfaction surveys, impact measurement, online focus groups, and voice-message interviews. · upinion.com, 11 Oct 2026
- Security
- Upinion states that it is ISO 27001 certified and uses encryption, partitioned storage, account-based access controls, and SSL/TLS for communications. · upinion.com, 11 Oct 2026
- Support
- Upinion describes a feedback mechanism and community management service operating 24/7 for exchange between communities and designated stakeholders. · upinion.com, 11 Oct 2026
Where Upinion stands on Freedom251
- Survey Software#35 of 131