Unfold

What Unfold is

Unfold is an app for creating social content, with versions for Android, iOS, and the web. It offers hundreds of templates, photo and video filters and effects, and an Instagram feed planner. Users can also create a Bio Site to use as a link-in-bio page. Unfold Pro adds a Brand Kit for stories, with custom colors, logos, stickers, and fonts, and a web dashboard for managing those assets. The dashboard supports Chrome, Firefox, Safari, and Microsoft Edge. Pro can schedule Instagram posts for automatic publishing when an Instagram Business Account is connected to Meta Business Manager; without that connection, it provides reminders. Unfold and Bio Sites features require a Business or Creator Instagram account, not a personal profile. The free plan costs nothing. Unfold Plus is $4.99 a month; Unfold Pro is $12.99 a month and includes a seven-day free trial. Apple or Google handles mobile app subscription payments. Unfold is a Squarespace product.

Who it suits

Unfold suits people creating social stories, planning Instagram feeds, or making link-in-bio pages. Its Pro tools are for users who want branded assets and scheduled publishing, subject to Instagram account requirements.

Limits

The free plan is described as offering free tools to share a story. Pro costs $12.99 a month and includes a seven-day trial; automatic publishing requires a connected Instagram Business Account and Meta Business Manager. Pro does not support custom template uploads, and its subscription cannot be shared across multiple Apple IDs or Google Play accounts.

Getting started

1. Visit the Unfold website or get started on Android, iOS, or the web.
2. Choose the free plan, Plus, or Pro; Pro includes a seven-day free trial.
3. Create social content with templates, filters, and effects, or make a Bio Site.
4. For Pro brand assets, use the web dashboard in Chrome, Firefox, Safari, or Microsoft Edge.
5. For automatic Instagram publishing, connect an Instagram Business Account to Meta Business Manager; otherwise, use reminders.

Verdict

Unfold combines social content creation with feed planning and Bio Sites. Check the Instagram account requirements and subscription limits before choosing Pro.