No. 13 of 165 ·Content Management Systems

Tumblr

Name: Tumblr
Price: 6.99 USD

Web · Android · iPhone · paid plans from $5.83/mo

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Freedom report

Three barsScore 7.5

Free tierA free tier is on its own pricing page
Open codeNo open-source code on record
Runs widely3 of 6 device platforms
DocumentedPlans, terms and facts published

Tumblr is ranked #13 of 165 in content management systems on Freedom251. It runs on Android, iOS, Web. There is a free plan. Paid plans start at $5.83/mo.

Tumblr plans and pricing

All plans

Tumblr Premium $6.99/mo Renews automatically until canceled 500 published posts per day · 2,000 likes per day · 500 photo uploads per day · 40 video uploads per day · 20 audio uploads per day · 2,000 queued posts help.tumblr.com · 22 Sept 2026

Free Free Basic Tumblr access tumblr.com · 7 Oct 2026

Tumblr Premium (monthly) $6.99/mo $6.99 per month Ad-free browsing · monthly Blaze and TumblrMart perks · higher posting, liking, upload, and queue limits help.tumblr.com · 7 Oct 2026

Tumblr Premium (yearly) $69.99/yr $69.99 per year Ad-free browsing · monthly Blaze and TumblrMart perks · higher posting, liking, upload, and queue limits help.tumblr.com · 7 Oct 2026

Compared on content management systems

Free plan: Yes
Paid from: $6.99/mo
Custom domain: Yes
Theme customization: custom code
Post scheduling: Yes
Blog analytics: Yes

Best Tumblr alternatives

See all 20

Two bars Drupal Free tier No. 1Free8.1 One bar Webflow CMS Free tier No. 2$15/mo8.0 One bar Joomla Free tier No. 3Free7.9 One bar HubSpot Content Hub Free tier No. 4Free7.8 One bar Umbraco CMS Free tier No. 5€45/mo7.8 One bar Prismic Free tier No. 6$10/mo7.8

The record

Purpose: Tumblr describes itself as a place for creativity where people can share what they are, like, think, and stand for.
Posting: Users can create original posts and add tags and content labels.
Reblogging: Reblogging puts a post on a user's blog while retaining attribution to the original poster and earlier contributors.
Community: Communities let members post directly or reblog Tumblr posts into communities they belong to.
Questions: Blogs can enable asks for one-off questions, and can choose whether to allow anonymous asks.
Audio integrations: The audio post editor can search or embed tracks from Spotify and SoundCloud, podcast episodes from Pocket Casts, and tracks from Bandcamp.
Mobile apps: Tumblr says users can sign up on the web or install its iOS or Android app.
Account security: Tumblr supports authenticator-app two-factor authentication on web and in its apps, and offers backup codes.
Privacy controls: Users can exclude a blog from Tumblr search and recommendations and discourage external search engines from indexing it.
Data export: Blog exports are available on the web as ZIP files, but exports are limited to four per blog per month and retained for three days.
Import limitation: Tumblr says it currently does not support importing content from other platforms into Tumblr blogs or from one Tumblr blog to another.
Support: Tumblr's Help Center provides documentation and a Contact Support option.
Privacy policy: Tumblr's privacy policy covers use of tumblr.com and its other domains, products, advertising products, services, content, and iOS and Android applications.
Company: Automattic's press fact sheet lists Tumblr among its products and gives Automattic's headquarters as San Francisco, California.
Price from: $5.83/mo

Where it ranks on Freedom251

Best Content Management Systems in 2026#13 of 165
Best Blogging Platforms in 2026#4 of 124

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Sources

tumblr.com/policy/de/user-guidelines· checked 7 Oct 2026
help.tumblr.com/knowledge-base/getting-started-on-tumbl· checked 7 Oct 2026
help.tumblr.com/knowledge-base/communities/· checked 7 Oct 2026
help.tumblr.com/knowledge-base/ask/· checked 7 Oct 2026
help.tumblr.com/knowledge-base/audio/· checked 7 Oct 2026
help.tumblr.com/knowledge-base/two-factor-authenticatio· checked 7 Oct 2026
help.tumblr.com/knowledge-base/privacy-options/· checked 7 Oct 2026
help.tumblr.com/knowledge-base/export-your-blog/· checked 7 Oct 2026
help.tumblr.com· checked 7 Oct 2026
tumblr.com/privacy/en· checked 7 Oct 2026
automattic.com/press/· checked 7 Oct 2026
help.tumblr.com/knowledge-base/premium/· checked 22 Sept 2026