Freedom251 › Heatmap and session replay tools
TruConversion
What TruConversion is
TruConversion is a web-based analytics and feedback application for studying website and mobile visitor behavior and improving conversions. It combines Smart Funnels, session recordings, mobile capture, heatmaps, form analytics, microsurveys, and surveys. Heatmaps identify clicks, scrolling, and interactions, with location and device filters. Recording controls can mask credit-card information automatically, while other data can be masked during setup. Privacy controls include IP anonymization and masking or obfuscating recorded keystrokes; data is sent over HTTPS, and input or HTML content can be obfuscated, excluded, or replaced. TruConversion says it does not sell personal data and processes it under GDPR and applicable laws. Integrations include Shopify, Mailchimp, HubSpot, Salesforce, Zapier, WordPress, and others. Plans start at $41/mo (annual), with a 14-day trial and no free plan.
Who it suits
TruConversion suits individuals, small-to-midsize businesses, agencies, and large marketing teams analyzing web or mobile visitors. It fits teams needing recordings, heatmaps, surveys, privacy controls, and listed integrations.
What it does well
- Session recordings and mobile capture
- Heatmaps filter by location and device
- Automatic credit-card masking
- IP anonymization and keystroke controls
- Live chat and email support
What to know first
- No free plan
- Plans limit pageviews, users, domains, and storage
- Mailchimp integrations send only microsurvey opt-in data
- Starting price requires annual billing
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Basic | PAID ANNUALLY · 110,000 pageviews monthly · 1 user · 3 domains · 6 months data storage | $41 a month |
| Plus | PAID ANNUALLY · 275,000 pageviews monthly · 3 users · 5 domains · 6 months data storage | $83 a month |
| Pro | PAID ANNUALLY · 550,000 pageviews monthly · 10 users · 10 domains · 6 months data storage | $149 a month |
| Agency Basic | PAID ANNUALLY · 1,100,000 pageviews monthly · 30 users · 30 domains · 6 months data storage | $408 a month |
| Agency Plus | PAID MONTHLY · 2,500,000 pageviews monthly · 50 users · 50 domains · 6 months data storage | $990 a month |
| Agency Pro | PAID MONTHLY · 5,000,000 pageviews monthly · 100 users · 100 domains · 6 months data storage | $1,790 a month |
As truconversion.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
TruConversion combines visitor analytics, feedback tools, recordings, and privacy controls in a web service. Its paid plans and usage limits should be matched to traffic, domains, users, and storage needs.
Facts from TruConversion's own pages
- Features
- The product offers Smart Funnels, session recordings, heatmaps, form analytics, microsurveys, and surveys. · truconversion.com, 11 Oct 2026
- Free plan
- No · truconversion.com, 23 Sept 2026
- Heatmaps
- Heatmaps show where visitors click, scroll, and interact, with filters including location and device. · truconversion.com, 11 Oct 2026
- Integration limit
- The Mailchimp instructions say TruConversion sends only microsurvey opt-in form data into integrations. · help.truconversion.com, 11 Oct 2026
- Integrations
- The site lists Shopify, Mailchimp, HubSpot, Salesforce, Zapier, Campaign Monitor, iContact, Drip, Infusionsoft, WordPress, Optimizely, and ActiveCampaign as compatible tools. · truconversion.com, 11 Oct 2026
- Intended customers
- The pricing page presents business plans for individuals and small-to-midsize businesses and agency plans for agencies and large marketing teams. · truconversion.com, 11 Oct 2026
- Mobile capture
- Yes · truconversion.com, 23 Sept 2026
- Privacy
- The privacy policy states that TruConversion does not sell personal data and says it processes data in compliance with GDPR and applicable laws. · truconversion.com, 11 Oct 2026
- Privacy controls
- The GDPR page describes IP anonymization and masking or obfuscation options for recorded keystrokes, including automatic masking when credit card data is detected. · help.truconversion.com, 11 Oct 2026
- Product
- TruConversion describes itself as an analytics and feedback application that helps analyze website and mobile visitor behavior to improve conversions. · truconversion.com, 11 Oct 2026
- Recording privacy
- The session-recording page says credit card information is automatically masked and other data can be masked during setup. · truconversion.com, 11 Oct 2026
- Security
- The security policy says data is sent over HTTPS and input data can be obfuscated or HTML content excluded or replaced. · help.truconversion.com, 11 Oct 2026
- Session recordings
- Session recordings capture visitor actions including mouse movement, scrolling, clicks, and keystrokes, and can be triggered by user behavior. · truconversion.com, 11 Oct 2026
- Paid from
- 41 · truconversion.com, 23 Sept 2026
- Support
- Sales and support teams are available via live chat and email. · truconversion.com, 11 Oct 2026
Where TruConversion stands on Freedom251
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