TRIBUS Routes is a web-based CRM feature that directs real-estate brokerage website leads to suitable agents. Administrators can route by city, state, ZIP code, price range, community, school district, and listing interest. Assignment methods include Round Robin, First to Accept, and Round Robin with Acceptance. Unlimited custom routes can be created, prioritized, and assigned to individuals or an office. A fallback route handles unmatched leads, letting a web-leads administrator select or reassign an agent. Global controls can pause routing during off-hours and prioritize listing agents for leads tied to their listings. The system tracks activity after routing and the assigned agent’s response, with email and text notifications. TRIBUS says its CRM integrates with more than 150 products; ReadyChat can send lead details and transcripts into it. Pricing is on request.
Who it is for
TRIBUS Routes suits franchise and independent real-estate brokerages that need rules-based assignment of website leads. It is intended for organizations managing multiple agents and routing conditions.
What is good
- Unlimited custom routes
- Multiple assignment methods
- Fallback handling for unmatched leads
- Email and text notifications
- Tracks agent responses
What to know first
- Pricing is not published
- Web platform only
- Requires brokerage routing administration
- Custom specifications may need project scoping
Verdict
TRIBUS Routes gives brokerages detailed rules for assigning and monitoring incoming website leads. Its fit depends on the routing criteria, agent structure, and support needed for configuration.
TRIBUS Routes plans and pricing
All plansCompared on real estate CRM software
- Automated follow-up
- Yes
- Lead routing
- Yes
- Property matching
- Yes
- Website included
- Yes
- Email marketing
- Yes
- Lead import
- Yes
