Apto Reality is a web-based AI CRM for real estate teams handling property leads. It captures leads from ads, websites, WhatsApp, landing pages, forms, property portals, and campaigns, then supports qualification, routing, nurturing, and conversion. Its AI qualification identifies buyer budget, location preference, property type, and intent. Pipelines can track leads from enquiry and qualification through site visit, negotiation, booking, and closure. WhatsApp workflows send automated reminders, property details, appointment confirmations, and nurturing messages. Teams can assign calls, follow-ups, visits, document collection, and sales tasks, while automations manage responses, reminders, pipeline updates, and internal notifications. The CRM can be customized around a real estate business’s sales process. Module-based pricing offers unlimited users and charges for activated modules, with pricing supplied by sales. Advanced automations, custom integrations, implementation support, and enterprise options are directed to sales.
Who it is for
It suits developers, channel partners, property consultants, sales teams, rental and leasing businesses, marketing agencies, and investment advisory firms. Teams wanting customized real-estate workflows and automated lead handling can request a demo.
What is good
- Captures leads from multiple advertising and property channels
- AI identifies budget, location, property type, and intent
- Tracks pipelines through booking and closure
- Automates WhatsApp reminders and confirmations
- Supports unlimited users on module-based pricing
What to know first
- Pricing is available only from sales
- Advanced options require contacting sales
- Runs on the web
- Activated modules determine what you pay for
Verdict
Apto Reality combines real-estate lead capture, AI qualification, workflow automation, and pipeline tracking in one web CRM. Its module-based structure and sales-led pricing suit teams that need tailored processes and can define which modules to activate.
Apto Reality plans and pricing
All plansCompared on real estate CRM software
- Automated follow-up
- Yes
- Lead routing
- Yes
