Trendupp connects brands with creators for paid social-media campaigns and manages applications, content review, escrow-protected payments, and payouts. Advertisers submit campaign briefs and budgets; creators apply, then produce or amplify content for review and approval. Campaign funds are placed in escrow, and Trendupp pays creators 30 days after a campaign ends. Creators can connect Instagram, TikTok, YouTube, X, and Facebook for profile verification and tier assignment. The FAQ defines Nano as 1K–10K followers, Micro as 10K–200K, Macro as 200K–1M, and Mega as 1M or more. The platform is available on the web and through mobile apps, with an App Store listing for iPhone and iPad. Sign-up is free for creators and advertisers, although advertisers may incur platform fees, commissions, or campaign charges. Connected social accounts use minimal read-only permissions, and Trendupp says it does not sell personal data or store card numbers.
Who it is for
It suits creators, influencers, businesses, SMEs, startups, corporate organisations, and agencies seeking campaigns with African creators. Advertisers and creators can use browser or mobile access for campaign workflows.
What is good
- Creator discovery and campaign management
- Escrow-protected campaign payments
- Supports five social networks
- Free sign-up for advertisers and creators
- Mobile and web availability
What to know first
- Creator applications cannot be edited
- Only one revision may be requested
- Advertiser fees may apply
- Creators paid 30 days after campaigns
Verdict
Trendupp covers creator discovery, campaign execution, content review, escrow funding, and payouts in one platform. Free sign-up lowers the entry cost, while advertiser charges and fixed campaign workflow limits should be considered.
Trendupp plans and pricing
All plansCompared on influencer marketing platforms
- Free plan
- Yes
- Creator discovery
- Yes
- Campaign management
- Yes
- Creator payments
- Yes
