Freedom251 › Ecommerce platforms
Tray
by Tray
What Tray is
Tray is a hosted e-commerce platform for creating and managing an online store, connecting marketplaces, and linking physical sales. It serves entrepreneurs, brands, and large retail operations, with web, Android, iOS, and API access. Tray Pulse uses AI to create store content and landing pages, import products, edit a site through text commands, and manage paid traffic. The maker advertises more than 2,000 integrations and lists over 600 native features, including abandoned-cart management, coupons, product reviews, SEO, and subscription clubs. Plans include free SSL and transparent checkout. Lançamento costs $39 a month, Crescimento 129.00 USD, Avançado 359.00 USD, and Ultra starts at $999 a month. Limits for sales, users, products, orders, marketplaces, AI credits, API requests, infrastructure, and support vary by plan. Ultra includes dedicated infrastructure and a 99.99% SLA. Tray says it was founded in 2003 in Marília, São Paulo, Brazil.
Who it suits
Tray fits businesses building online stores and connecting marketplace or physical sales channels. Its plans address operations from starting businesses to large-scale retail.
What it does well
- Web, Android, iOS, and API access
- More than 2,000 listed integrations
- Over 600 native features
- AI content and store tools
- Free SSL and transparent checkout
What to know first
- No free plan
- Monthly plans start at 39.00 USD
- Transaction fee varies
- Plan limits differ by tier
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Lançamento | Monthly price shown; the page also displays a 34% annual discount. · Up to R$20 mil in monthly sales · 100 AI credits/month · 1 user · up to 2 simultaneous marketplaces · up to 100 products · up to 100 orders/month | $39 a month |
| Crescimento | Monthly price shown; the page also displays a 34% annual discount. · Up to R$75 mil in monthly sales · 300 AI credits/month · 5 users · up to 3 simultaneous marketplaces · up to 750 products · up to 500 orders/month | $129 a month |
| Avançado | Monthly price shown; the page also displays a 34% annual discount. · Up to R$150 mil in monthly sales · 1,000 AI credits/month · 10 users · up to 5 simultaneous marketplaces · up to 1,500 products · up to 1,000 orders/month | $359 a month |
| Ultra | Starting monthly price shown; the page also displays a 34% annual discount. · For large operations · unlimited AI credits and users · unlimited products and orders · 30+ marketplaces · dedicated infrastructure | $999 a month |
As tray.com.br lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Tray combines hosted store management, marketplace connections, AI tools, and many integrations. Compare each plan’s limits, support, and infrastructure against your sales volume before committing.
Facts from Tray's own pages
- Abandoned cart recovery
- Yes · tray.com.br, 20 Sept 2026
- AI
- Tray Pulse helps create store content and landing pages, import products, edit the site with text commands, and manage paid traffic. · tray.com.br, 12 Oct 2026
- API
- The plan comparison lists external API quotas of 1,000 requests per day for Lançamento, 5,000 for Crescimento, 30,000 for Avançado, and unlimited for Ultra. · tray.com.br, 12 Oct 2026
- App marketplace
- Yes · tray.com.br, 20 Sept 2026
- Company history
- Tray says it was founded in Marília, São Paulo, in 2003 and became part of LWSA in 2012. · site.tray.com.br, 12 Oct 2026
- Founded
- 2003 · tray.com.br, 28 Sept 2026
- Free plan
- No · tray.com.br, 20 Sept 2026
- Hosting model
- hosted · tray.com.br, 20 Sept 2026
- Infrastructure
- The plans page specifies servers in Brazil for the first three plans and dedicated infrastructure with a 99.99% SLA for Ultra. · tray.com.br, 12 Oct 2026
- Integrations
- Tray advertises more than 2,000 integrations and provides a searchable integration directory. · tray.com.br, 12 Oct 2026
- Mobile app
- Tray offers an app for managing an online store from a mobile device. · tray.com.br, 12 Oct 2026
- Native features
- The plans page lists more than 600 native features, including abandoned-cart management, coupons, product reviews, SEO, and subscription clubs. · tray.com.br, 12 Oct 2026
- Privacy
- Tray's contracts and policies page states that LWSA commits to comply with obligations under Brazil's LGPD data-protection law. · tray.com.br, 12 Oct 2026
- Product
- Tray is an e-commerce platform for creating and managing an online store and connecting it with marketplaces and physical sales. · tray.com.br, 12 Oct 2026
- Sales channels
- The site lists TikTok Shop, Amazon, Shopee, Mercado Livre, WhatsApp, Instagram, Facebook, and other sales channels. · tray.com.br, 12 Oct 2026
- Security
- The plans page lists free SSL and transparent checkout as included infrastructure features. · tray.com.br, 12 Oct 2026
- Support
- Support ranges from ticket and email on Lançamento to chat and WhatsApp on Crescimento, SLA and phone on Avançado, and a dedicated account manager on Ultra. · tray.com.br, 12 Oct 2026
- Transaction fee
- varies · tray.com.br, 20 Sept 2026
- Who it serves
- Tray says it serves entrepreneurs, brands, and large retail operations, from businesses starting out to large-scale operations. · site.tray.com.br, 12 Oct 2026
Where Tray stands on Freedom251
- Ecommerce platforms#150 of 280