TrafficGuard provides click fraud protection and ad verification for digital advertising. It detects and can block invalid traffic in real time, including bots, click farms, proxies, and competitor clicks. Its described coverage includes Google Search, Performance Max, affiliate, social, and mobile campaigns. In detection mode, it reports invalid traffic without blocking or removing it. The Google Ads integration sends click data to TrafficGuard; prevention mode can use the API to add invalid traffic sources to the Google Ads IP exclusion list. The maker recommends placing its site tag across website pages to analyze the full traffic journey. A free detection plan is listed for ad spend under $2.5K per month. Shield costs $49.00 USD per month and covers up to $30k monthly ad spend, one website, and a Google Search Ads account. A 30-day trial requires a credit card, has no charge during the trial, and runs in detection mode only. TrafficGuard is available on web and through an API.
Who it is for
TrafficGuard is presented for startups, small and midsize businesses, enterprises, and agencies seeking invalid-traffic detection or prevention for advertising campaigns. Its Shield plan is limited to one website connected to a Google Search Ads account.
What is good
- Free detection plan for ad spend under $2.5K monthly
- Real-time detection and blocking of invalid traffic
- Covers search, social, affiliate, and mobile campaigns
- API can add invalid sources to Google Ads exclusions
What to know first
- Free detection plan does not block traffic
- Trial requires a credit card and runs in detection mode
- Shield is limited to $30k monthly ad spend
- Shield covers one website and Google Search Ads
Verdict
TrafficGuard combines real-time invalid-traffic detection with prevention options and coverage across several advertising channels. Check the plan limits and detection-only trial terms against the campaigns you need to protect.
Get started with TrafficGuard
- Visit the TrafficGuard website.
- Choose the free detection solution or a paid plan.
- For the 30-day trial, provide a credit card; the trial runs in detection mode.
- Connect Google Ads to send click data to TrafficGuard.
- Install the site tag across website pages to support full-journey analysis.
- Use detection mode for reporting or prevention mode for blocking invalid traffic.
What the free plan stops at
The free detection solution is for ad spend under $2.5K per month and is detection only. Shield costs $49.00 USD per month and covers up to $30k monthly ad spend, one domain, and Google Search Ads. The 30-day free trial requires a credit card and runs in detection mode only.
Questions about TrafficGuard
Is TrafficGuard free?
A free detection solution is available for ad spend under $2.5K per month. It is detection only.
How much does Shield cost?
Shield costs $49.00 USD per month, billed monthly.
What does the 30-day trial include?
The trial requires a credit card, has no charge during the trial, and runs in detection mode only.
Which advertising channels does TrafficGuard cover?
Its product pages describe protection for Google Search, Performance Max, affiliate, social, and mobile campaigns.
Which platforms can I use?
TrafficGuard lists API and web platforms.
What support comes with the plans?
Shield includes email support. Scale includes a dedicated success manager.
TrafficGuard plans and pricing
All plansCompared on click fraud software
- Free plan
- No
- Paid from
- $49/mo
- Ad platforms supported
- Google Ads, Meta Ads, affiliate, mobile app acquisition
- Automatic click blocking
- Yes
- Detection methods
- 200+ indicators, machine learning, click data, behavioural and site-tag data
- Ad account limit
- 1
- Traffic reporting
- basic