Didva monitors paid advertising clicks to detect and block suspected click fraud in real time. It says its system analyzes more than 50 signals per click, including IP reputation, device fingerprints, click velocity, and behavior. High-confidence threats can be sent to exclusion lists, while other traffic can be held for manual review. Reports show click-level details such as IP address, device fingerprint, origin, and the reason for a flag, with evidence export for Google refund claims. Integrations include Google Ads, Meta Ads, Microsoft Advertising, and a REST API for custom connections. Account connection uses one-click OAuth, and Didva says setup needs no DNS changes or developer. Blocking options include automatic Google Ads IP-exclusion syncing, custom rules, and an allowlist. Its free Watchtower plan includes detection across ad channels, manual IP blocking, and a weekly digest, but excludes automatic enforcement, CSV export, Meta Ads protection, and daily reports. Paid plans start at $39/mo. Didva cautions that no detection system catches every threat.
Who it is for
Watchtower may suit advertisers who want basic monitoring and manual IP blocking without paying. Starter is described for small businesses with one or two campaigns, Growth for businesses with multiple campaigns, and Agency for agencies and large advertisers.
What is good
- Analyzes more than 50 signals per click.
- Reports include click-level details and flag reasons.
- One-click OAuth account connection is listed.
- Free plan includes detection across ad channels.
What to know first
- Free plan excludes automatic enforcement.
- Free plan excludes Meta Ads protection.
- Didva does not claim to catch every threat.
Verdict
Didva combines click-level reporting with automatic and manual blocking options across listed ad platforms. Compare plan limits and excluded Watchtower features, and account for the stated limitation that detection is not perfect.
Didva plans and pricing
All plansCompared on click fraud software
- Free plan
- Yes
- Paid from
- $39/mo
- Ad platforms supported
- Google Ads, Microsoft Bing Ads, Meta Ads (Facebook and Instagram)
- Automatic click blocking
- Yes
- Detection methods
- IP/ASN reputation; device and automation fingerprinting; click timing; repeat-click/session-frequency analysis; engagement and conversion outcome signals
- Traffic reporting
- advanced