Freedom251 › Event Tracking Software
Track
What Track is
Track is an AI-first tag manager and event router for businesses that collect website activity in browsers and on servers. It uses a shared event ID to deduplicate matching conversions before sending them to destinations. Its AI can detect a site's platform, suggest a measurement plan and prepare configuration drafts, which need approval before publishing. A live event debugger, tracking health score and event-specific recommendations help teams review their data. The catalog lists 22 destination types, 14 affiliate postback presets and three shop platforms, including Meta Ads, Google Ads, GA4, Shopify, WooCommerce and Shopware 6. Track says missing consent is never treated as approval, and denied consent blocks server-side delivery. Processing uses an EU data region by default; Track says it acts as a GDPR Article 28 processor under a data processing agreement. Plans start at €19.00 per month, billed monthly, and a 14-day Growth trial is available without a credit card. The service is available on the web and by API.
Who it suits
Track is presented for e-commerce shops, lead-generation businesses and agencies that need browser and server-side event collection. Pro is described for agencies, larger shops, several brands and high event volumes.
What it does well
- Deduplicates browser and server conversions with a shared event ID
- AI drafts measurement plans for approval
- Includes event debugging and tracking recommendations
- Offers strict opt-in consent controls
- 14-day Growth trial needs no credit card
What to know first
- No free plan
- Starter includes one website and 500,000 events monthly
- Processing pauses after the event-limit grace window by default
Limits
Starter, Growth and Pro plans impose monthly event, website, team-member and retention limits; Enterprise uses custom contractual event, site, retention and data-volume terms. Processing pauses after a grace window at the limit unless explicit overage is selected.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pro | monthly; annual billing costs ten monthly instalments · 20,000,000 accepted events/month · 25 production websites | €180 a month |
| Starter | monthly; annual billing costs ten monthly instalments · 500,000 accepted events/month · 1 production website | €19 a month |
| Growth | monthly; annual billing costs ten monthly instalments · 5,000,000 accepted events/month · 5 production websites | €90 a month |
| Enterprise | custom · Custom volumes · infrastructure · governance · SLA | On request |
As track.site lists them, read 15 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Track website
- Start the 14-day Growth trial or select a paid plan
- Connect a website through web collection
- Let Track AI detect the platform and prepare a measurement draft
- Review and approve the configuration before publishing
- Connect destinations such as Meta Ads, Google Ads or GA4
Verdict
Track combines event collection, routing, consent controls and data-quality tools, with limits that vary by plan. Check the site's event volume and website needs against the selected plan before subscribing.
Questions
Does Track offer a free plan or trial?
There is no free plan. A 14-day Growth trial requires no credit card and does not automatically become a paid subscription.
What is the starting price?
Starter is €19.00 per month, billed monthly.
Which platforms and destinations are supported?
Track supports API and web access. Its catalog lists 22 destination types, 14 affiliate postback presets and shop platforms including Meta Ads, Google Ads, GA4, Shopify, WooCommerce and Shopware 6.
How does Track handle consent?
Strict opt-in defaults apply. Missing consent is not treated as approval, and denied consent blocks server-side delivery.
What happens when an event limit is reached?
Track warns at 70%, 90% and 100%. After a grace window, processing pauses by default unless you choose overage.
What retention does Starter include?
Starter includes 90 days of retention, one website and two team members.
Facts from Track's own pages
- Access controls
- The security page states six organization roles, MFA, passkeys and audited break-glass access. · track.site, 15 Oct 2026
- Advertising integrations
- Listed ad destinations include Meta, Google, TikTok, LinkedIn, Reddit, Microsoft, Pinterest and Snapchat. · track.site, 15 Oct 2026
- Affiliate API
- Inbound affiliate postbacks use a tracking-ID and preset URL endpoint, with 13 network presets documented. · track.site, 15 Oct 2026
- AI setup
- Track AI detects a site platform, proposes a measurement plan and creates approval-controlled configuration drafts with diffs and rollback. · track.site, 15 Oct 2026
- Analytics integration
- Google Analytics 4 is supported through browser and server delivery modes. · track.site, 15 Oct 2026
- Browser endpoint
- The POST /v1/e endpoint accepts browser batches of up to 50 events. · track.site, 15 Oct 2026
- Browser SDK
- The browser SDK supports consent-gated storage, CMP adapters, batching, single-page-app tracking and shared deduplication IDs. · track.site, 15 Oct 2026
- Company headquarters
- The operator address is 8/F China Hong Kong Tower, 8-12 Hennessy Road, Wan Chai, Hong Kong. · track.site, 15 Oct 2026
- Company incorporation
- Hong Kong Companies Registry lists FAST SaaS Limited, company number 79605023, as newly incorporated on 15 January 2026. · cr.gov.hk, 15 Oct 2026
- Company legal name
- The terms identify FAST SaaS Limited as the Track operator. · track.site, 15 Oct 2026
- Configuration manifest
- The configuration manifest endpoint returns an Ed25519-signed bundle verified by the browser SDK. · track.site, 15 Oct 2026
- Consent
- Track says strict opt-in defaults apply, missing consent decisions do not become yes, and denied consent blocks server-side delivery. · track.site, 7 Oct 2026
- Consent connectors
- Documentation names TCF 2.2, GPP/GPC, Cookiebot, OneTrust and Usercentrics as supported consent sources. · track.site, 15 Oct 2026
- Consent enforcement
- Events are checked against consent before delivery; denied consent blocks destinations and missing consent is not treated as approval. · track.site, 15 Oct 2026
- Credential protection
- Vendor credentials are envelope-encrypted with AES-256-GCM keys protected by AWS KMS or a local master key. · track.site, 15 Oct 2026
- Data location
- Track says processing occurs in an EU data region by default and that it acts as a GDPR Article 28 processor. · track.site, 15 Oct 2026
- Data region and GDPR
- Track says processing uses an EU data region by default and that it acts as a processor under GDPR Article 28 with a data processing agreement. · track.site, 7 Oct 2026
- Debugging and data quality
- Track provides a live event debugger, tracking health score and recommendations tied to specific events and parameters. · track.site, 7 Oct 2026
- Deduplication
- Browser and server events share event IDs, while purchases also use order IDs so repeated conversions are merged. · track.site, 15 Oct 2026
- Event deduplication
- Track uses a shared event ID for browser and server events to deduplicate conversions before forwarding them. · track.site, 7 Oct 2026
- Headquarters
- Wan Chai, Hong Kong · track.site, 28 Sept 2026
- Health monitoring
- The product provides a tracking health score with component scores and recommendations tied to specific events or parameters. · track.site, 15 Oct 2026
- Independent infrastructure record
- IPinfo identifies FAST SaaS Limited as the name for autonomous system AS154588 and places it in Hong Kong. · ipinfo.io, 15 Oct 2026
- Independent infrastructure status
- IPinfo marks AS154588 as an inactive APNIC network allocated on 7 April 2026 with zero hosted domains listed. · ipinfo.io, 15 Oct 2026
Where Track stands on Freedom251
- Event Tracking Software#23 of 24