Snowplow

What Snowplow is

Snowplow is an event-tracking platform for collecting and working with event data through an API. Its listed capabilities include conversion funnels, ecommerce tracking, API access, and extended data retention. The offering includes a 14-day free trial, a self-hosted pipeline for one production pipeline, and the Snowplow Platform. The fully managed platform is described as scalable and includes real-time data pipelines, a user interface console, AI-ready modeling, and enterprise security. Snowplow has no free plan, and its pricing is available on request; no amounts are listed for the trial, self-hosted pipeline, or managed platform. The platform is listed as API. Snowplow is the maker, founded in 2012 and headquartered in London, United Kingdom. These options distinguish a self-hosted production pipeline from a fully managed platform, while the trial offers a 14-day period to evaluate the service. Its stated data capabilities cover general event tracking as well as ecommerce activity and conversion funnels.

Who it suits

Snowplow may suit teams that need event tracking, ecommerce tracking, conversion funnels, or extended data retention through an API. Buyers can consider a self-hosted pipeline or the fully managed platform, depending on their deployment preference.

Limits

There is no free plan. The trial lasts 14 days, while the self-hosted plan covers one production pipeline.

Getting started

1. Open the Snowplow website
2. Start the 14-day free trial
3. Choose a self-hosted pipeline or Snowplow Platform plan
4. Use the API to collect events
5. Select the managed platform for real-time pipelines, console, modeling, and enterprise security

Verdict

Snowplow pairs event and ecommerce tracking with a choice between a self-hosted pipeline and a managed platform. Pricing requires an inquiry, and the free trial lasts 14 days.