Tolstoy

What Tolstoy is

Tolstoy is a web-based AI ecommerce platform for creating product content, publishing shoppable video and onsite experiences, and helping shoppers choose products. AI Studio creates product images, videos, and ads through reusable workflows grounded in a brand’s Brand DNA. AI Player publishes product videos and user-generated content across a brand’s site, app, email, and SMS. The AI Sales Agent uses a product catalog to answer questions about fit, features, and differences, then recommend products. Product catalog sync and shoppable content are supported.

Featured connections include Shopify, TikTok Shop, Google Drive, Meta Ads, Klaviyo, and Gorgias. Canva, Higgsfield, Billo, D-ID, and AdSpy are marked as limited connections. A free option requires no card; eligible accounts can publish with uncapped on-site views for 30 days. Paid plans start with Starter at $8 a month, billed $96 yearly. Each product has its own monthly allowance, and AI credit use varies by model and workflow. Tolstoy says its platform uses TLS 1.2 or higher for data in transit and AES-256 for data at rest, and undergoes continuous annual SOC 2 Type II audits.

Who it suits

Tolstoy suits ecommerce teams looking to produce product media, publish shoppable video across customer channels, or guide shoppers with catalog-powered recommendations. Its Enterprise option is aimed at teams seeking custom usage and contracts, workflow design and implementation, and dedicated support.

Limits

The free option provides eligible accounts uncapped on-site views for 30 days. Starter, the lowest-priced plan, includes 5,000 Shoppable Videos viewers, 2,000 AI Studio credits, and 500 Onsite AI credits per month. Each product has its own monthly allowance, and AI credit consumption varies by model and workflow.

Getting started

1. Visit https://www.gotolstoy.com/ in a web browser.
2. Start with the free option, which requires no card, or select a paid plan.
3. Use AI Studio workflows to create product images, videos, or ads.
4. Use AI Player to publish product video and user-generated content across supported channels.
5. Connect relevant services such as Shopify, TikTok Shop, Google Drive, Meta Ads, Klaviyo, or Gorgias.
6. Use the AI Sales Agent with a product catalog to answer shopper questions and recommend products.

Verdict

Choose Tolstoy if your ecommerce workflow needs product content creation, shoppable video, or catalog-based shopping guidance. Look elsewhere if you need an integration marked as limited or if the per-product allowances and workflow-dependent AI credit use do not suit your usage.