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Tarang AI
What Tarang AI is
Tarang AI is a WhatsApp-first customer engagement platform for commerce brands, available on the web and through an API. Its visual workflow builder links triggers, filters, branches, waits, AI agent steps, messages, assignments, and connected actions. Agents can answer from business knowledge, qualify intent, take supported actions, and hand conversations to team members. Channels include WhatsApp Business Cloud API, Instagram DMs, Facebook Messenger, and web chat; browser and telephone voice agents are in a controlled pilot. Listed integrations include Shopify, IndiaMART, JustDial, Razorpay, REST APIs, and webhooks, while Salesforce and Zoho CRM require account and deployment prerequisites. Teams can inspect workflow status, errors, conversation context, campaign outcomes, and handoffs. Plans start at ₹999/mo, with annual billing discounted 20% and cancellation at any time. Starter has no AI agent; higher plans list up to 15,000 AI conversations monthly.
Who it suits
Tarang AI suits growing commerce teams seeking automated responses, lead qualification, workflow monitoring, and team handoffs across messaging channels. Its integrations and API support businesses with connected commerce systems.
What it does well
- Visual builder supports branching workflows
- AI agents qualify intent and hand off
- Supports WhatsApp, Instagram, Messenger, and web chat
- Provides workflow and campaign monitoring
- Plans can be cancelled anytime
What to know first
- Starter includes no AI agent
- AI conversations are capped on listed plans
- Voice agents are only in controlled pilot
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Business | ₹1,799/mo · 1 user · 1 AI agent · 3,000 AI conversations/month · 1 WhatsApp number · 1 Instagram account · 5 automation flows | ₹1,799 a month |
| Growth | ₹3,499/mo · 5 team members · 2 AI agents · 6,000 AI conversations/month · 1 WhatsApp number · 2 Instagram accounts · 25 automation flows | ₹3,499 a month |
| Starter | ₹999/mo · 1 user · No AI agent · 1 WhatsApp number · 1 Instagram account · 1 live chat widget · 5 automation flows | ₹999 a month |
| Pro | ₹9,999/mo · 10 team members · 3 AI agents · 15,000 AI conversations/month · 3 WhatsApp numbers · 3 Instagram accounts · Unlimited automation flows | ₹9,999 a month |
| Enterprise | Custom · Unlimited team members and AI agents · Unlimited AI conversation credits · Custom integrations · Dedicated account manager · Contractual SLA guarantees | On request |
As tarangai.co lists them, read 9 Oct 2026. The maker's own page has the final word.
Verdict
Tarang AI combines channel messaging, visual automation, AI agents, and operational monitoring for commerce teams. Plan limits differ sharply, so buyers should match agent and conversation needs to the listed tier.
Facts from Tarang AI's own pages
- AI agents
- Agents can answer from business knowledge, qualify intent, take supported actions, and hand conversations to a team member. · tarangai.co, 9 Oct 2026
- API
- Tarang provides a REST API with protected routes under /api/v1/ and API key authentication. · tarangai.co, 9 Oct 2026
- Billing
- The pricing page says plans are month-to-month or annual with 20% off, with no lock-in and cancellation at any time. · tarangai.co, 9 Oct 2026
- Channels
- Supported channels include WhatsApp Business Cloud API, Instagram DMs, Facebook Messenger, and web chat; browser and telephone voice agents are a controlled pilot. · tarangai.co, 9 Oct 2026
- Integrations
- The site lists Shopify, IndiaMART, JustDial, Razorpay, REST APIs, and webhooks, with Salesforce and Zoho CRM connectors available when account and deployment prerequisites are configured. · tarangai.co, 9 Oct 2026
- Notable plan limit
- Starter includes no AI agent, while the Business, Growth, and Pro plans list 3,000, 6,000, and 15,000 AI conversations per month respectively. · tarangai.co, 9 Oct 2026
- Product
- Tarang AI describes itself as a WhatsApp-first customer engagement platform for modern commerce brands. · tarangai.co, 9 Oct 2026
- Security
- The security page describes authentication controls, auditability, secure integrations, and ongoing work on deployment and handling standards. · tarangai.co, 9 Oct 2026
- Support
- Pricing lists email support on Starter and Business, priority email support on Growth, priority WhatsApp support on Pro, and a dedicated customer success manager on Enterprise. · tarangai.co, 9 Oct 2026
- Target users
- The company says its product focus is growing commerce teams seeking faster responses, cleaner operations, and stronger retention. · tarangai.co, 9 Oct 2026
- WhatsApp rates
- Tarang says it passes through Meta WhatsApp message rates without platform markup. · tarangai.co, 9 Oct 2026
- Workflow monitoring
- Users can review workflow status, step attempts, errors, conversation context, campaign outcomes, and team handoffs. · tarangai.co, 9 Oct 2026
- Workflows
- Its visual workflow builder connects triggers, filters, branches, waits, AI agent steps, messages, assignments, and connected actions. · tarangai.co, 9 Oct 2026
Where Tarang AI stands on Freedom251
- Sales Chatbot Software#31 of 32