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Swan
What Swan is
Swan is a web-based AI go-to-market platform for B2B revenue teams. Users describe workflows in plain English, and Swan builds and runs them without a flow builder or code. Its work includes identifying website visitors, signal-based outbound, lead qualification, enrichment, and account-based marketing. It can research accounts, find and enrich contacts, create email and LinkedIn sequences, and work in a CRM. The homepage lists 57 integrations, including HubSpot, Salesforce, Apollo, Slack, Gmail, LinkedIn, and Gong; Swan also says it can connect to any API or remote MCP server. Teams can control tool access with roles and permissions and require approval before a tool runs. Workflow runs have statuses and histories, and failed runs are retried once before being reported. Swan supports lead capture, scoring, routing, nurture automation, and sales handoff. It is paid, with no free plan and a free trial. Solo costs $100/mo billed monthly or $80/mo billed yearly, and includes 625 credits, one seat, and unlimited workflows. Credit balances and rollover rules affect usage.
Who it suits
Swan suits B2B revenue teams that want to automate go-to-market workflows, from visitor identification and lead qualification to outreach and CRM work. Its seat counts and credit plans may help teams assess whether a listed tier fits their needs.
What it does well
- Builds workflows from plain-English descriptions.
- Lists 57 integrations, including major CRM and messaging tools.
- Supports roles, permissions, and tool-run approval.
- Failed workflow runs are retried once.
- Includes lead capture, scoring, routing, nurture, and handoff.
What to know first
- No free plan; a free trial is available.
- Web platform only.
- Solo includes one seat and 625 credits.
- New chats and trigger runs stop below 10 credits.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | $160/mo, billed yearly; $200/mo monthly · 1,250 credits · 1 seat · unlimited workflows | $160 a month |
| Growth | $335/mo, billed yearly; $419/mo monthly · 2,000 credits · 5 seats · $79 platform fee + $0.128 per credit billed yearly | $335 a month |
| Solo | $80/mo, billed yearly; $100/mo monthly · 625 credits · 1 seat · unlimited workflows | $80 a month |
| Scale | Custom · Custom seat allocation · premium support · dedicated onboarding specialist | On request |
As getswan.com lists them, read 7 Oct 2026. The maker's own page has the final word.
Verdict
Swan brings research, outreach, lead handling, and workflow controls into a B2B go-to-market platform. Check the seat and credit limits, rollover rules, and plan pricing against your team's expected use.
Facts from Swan's own pages
- Controls
- The GTM Engineer page says roles and permissions control tool access and users can require approval before a tool runs. · getswan.com, 7 Oct 2026
- Credit rollover
- Monthly plans roll unused credits over up to twice the monthly allowance, while annual plans have no rollover cap during the 12-month term. · getswan.com, 7 Oct 2026
- Custom connections
- Swan says it can connect to any API or remote MCP server. · getswan.com, 7 Oct 2026
- Founded
- The About page opened does not state a founding year. · getswan.com, 7 Oct 2026
- Headquarters
- Swan lists its headquarters as Tel Aviv. · getswan.com, 7 Oct 2026
- Integrations
- The homepage lists 57 integrations and names tools including HubSpot, Salesforce, Apollo, Slack, Gmail, LinkedIn, and Gong. · getswan.com, 7 Oct 2026
- Pricing limits
- When a balance falls below 10 credits, Swan stops starting new chats and trigger runs until credits are topped up or the plan renews. · getswan.com, 7 Oct 2026
- Product
- Swan describes itself as an AI GTM Engineer for B2B revenue teams and an AI go-to-market platform. · getswan.com, 7 Oct 2026
- Research and outreach
- Swan says it can research accounts, find and enrich contacts, build email and LinkedIn sequences, and work in a CRM. · getswan.com, 7 Oct 2026
- Run history
- The GTM Engineer page says each workflow run has a status and history, and failed runs are retried once before being reported as failed. · getswan.com, 7 Oct 2026
- Security and compliance
- The official pages opened link to privacy, terms, and data processing agreement pages, but do not state a security certification or compliance standard in the accessible content. · getswan.com, 7 Oct 2026
- Support
- Solo and Starter include AI support via Slack and the dashboard; Growth includes human and AI support by email and in-app; Scale includes premium Slack, email, and in-app support. · getswan.com, 7 Oct 2026
- Use cases
- Its core offering includes visitor identification, signal-based outbound, lead qualification, enrichment, and account-based marketing. · getswan.com, 7 Oct 2026
- Workflows
- Users can describe GTM workflows in plain English, and Swan builds and runs them without a flow builder or code. · getswan.com, 7 Oct 2026
Where Swan stands on Freedom251
- Lead Management Software#29 of 36