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Supermetrics
What Supermetrics is
Supermetrics connects marketing data sources to reporting destinations and AI chats so teams can analyze information and act on insights. It cleans, organizes, standardizes, and blends data before delivery. Listed destinations include ChatGPT, Claude, Microsoft Copilot, Looker Studio, Google Sheets, Microsoft Excel, Power BI, and Supermetrics Studio. Source integrations include Google Ads, Google Analytics 4, Facebook Ads, Shopify, TikTok Ads, and HubSpot. The web and API service provides hourly refresh, spend tracking, pipeline tracking, custom dashboards, and CRM reporting. Its Data API sends data to destinations or custom applications, while the Platform API automates account operations. Supermetrics was founded in 2013 and is headquartered in Helsinki, Finland. The maker describes audiences including enterprises, small and medium-sized businesses, agencies, marketing, data, and development teams. Pricing starts at $44/mo (annual); a 14-day trial requires no credit card, and there is no free plan.
Who it suits
It suits marketing, agency, data, development, and business teams that need blended reporting data across listed destinations. API access also supports custom applications and automated account operations.
What it does well
- Connects many marketing data sources
- Hourly data refresh
- Data and Platform APIs
- Custom dashboards and CRM reporting
- 14-day trial without credit card
What to know first
- No free plan
- Paid plans start at $44/mo (annual)
- Enterprise pricing requires a quote
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Growth (yearly billing) | EUR per month, billed yearly · 1 core destination · 7 data sources · 2 users · 7 accounts per data source · 12,000 monthly AI credits with Supermetrics Studio | €159 |
| Growth | billed monthly · 1 core destination · 7 data sources · 2 users · 7 accounts per data source · 12,000 monthly AI credits with Supermetrics Studio | €199 a month |
| Starter (yearly billing) | EUR per month, billed yearly · 1 core destination · 2 data sources · 1 user · 2 accounts per data source · 4,000 monthly AI credits with Supermetrics Studio | €39 |
| Starter | billed monthly · 1 core destination · 2 data sources · 1 user · 2 accounts per data source · 4,000 monthly AI credits with Supermetrics Studio | €49 a month |
| Enterprise | Get a Quote · Choose from core and DWH destinations · custom user and account limits · SSO with SAML · data warehousing · data and platform API access · data residency and region control | On request |
As supermetrics.com lists them, read 7 Oct 2026. The maker's own page has the final word.
Verdict
Supermetrics combines source integrations, data preparation, reporting destinations, and APIs for marketing analysis. Its trial allows evaluation before paid use, while teams should match destination, source, user, and account limits to their needs.
Facts from Supermetrics's own pages
- APIs
- Supermetrics offers Data API access to deliver data to destinations or custom applications, and Platform API access to automate account operations. · supermetrics.com, 7 Oct 2026
- Audience
- Supermetrics describes solutions for enterprise businesses, small and medium-sized businesses, marketing agencies, marketing teams, data teams, and development teams. · supermetrics.com, 7 Oct 2026
- Compliance
- Supermetrics states its products are GDPR and CCPA compliant and that data is processed on AWS and GCP servers in the EU. · supermetrics.com, 7 Oct 2026
- Data handling
- Data retrieved through integrations is not permanently stored, though temporary storage may be used; Custom Data Import and Storage data is encrypted at rest and access controlled. · supermetrics.com, 7 Oct 2026
- Data management
- The platform cleans, organizes, standardizes, and blends marketing data for analysis. · supermetrics.com, 7 Oct 2026
- Destinations
- Pricing lists ChatGPT, Claude, Microsoft Copilot, Looker Studio, Google Sheets, Microsoft Excel, Power BI, and Supermetrics Studio as core destinations. · supermetrics.com, 7 Oct 2026
- Encryption
- The company says service connections use TLS 1.2 or higher and connector connections are TLS encrypted by default. · supermetrics.com, 7 Oct 2026
- Founded
- 2013 · supermetrics.com, 28 Sept 2026
- Headquarters
- Helsinki, Finland · supermetrics.com, 28 Sept 2026
- Integrations
- The integrations directory includes sources such as Google Ads, Google Analytics 4, Facebook Ads, Shopify, TikTok Ads, and HubSpot. · supermetrics.com, 7 Oct 2026
- Product
- Supermetrics connects marketing platforms to reporting tools and AI chats so teams can analyze marketing data and act on insights. · supermetrics.com, 7 Oct 2026
- Security certifications
- Supermetrics says it undergoes annual SOC 2 Type II audits and is ISO 27001 certified. · supermetrics.com, 7 Oct 2026
- Support
- The homepage advertises 24/5 support across time zones. · supermetrics.com, 7 Oct 2026
- Trial
- The integrations page offers a 14-day free trial without a credit card. · supermetrics.com, 7 Oct 2026
Where Supermetrics stands on Freedom251
- Marketing Analytics Software#33 of 50
- Digital Marketing Agency Software#11 of 15
- Google Workspace Utilities Software#10 of 12
- Google Workspace for Marketing Software#12 of 13