Freedom251 › Subscription Ecommerce Software
Subbly
What Subbly is
Subbly is a subscription commerce platform for building and managing a store, checkout, subscription flow, and automations. Its tools include recurring billing, build-a-box, gifting, replenishment, memberships, a customer portal, and churn tools. Subscription-focused templates and a no-code drag-and-drop website builder support storefront creation; custom HTML, CSS, and JavaScript can also be added. Subbly says its storefront works across iOS, iPadOS, Android, laptops, and desktop computers. Listed payment gateways include Stripe, PayPal, PayPal through Braintree, Braintree, Google Pay, Apple Pay, and Authorize.net. Pirate Ship and ShipStation are native shipping integrations, and other shipping apps can connect through Zapier. The platform offers app integrations and an API for custom connections, though it has no direct accounting-platform integration; CSV export, Zapier, and webhooks are alternatives. Subbly identifies subscription box, replenishment, membership, and build-a-box founders, along with established subscription brands moving from general ecommerce platforms, as customers it serves. Paid plans start at $14/mo (annual), and a 14-day trial is available. The company says chat and email support are available around the clock and offers free migration from other platforms, including products, customers, and subscribers.
Who it suits
Subbly suits founders building subscription box, replenishment, membership, or build-a-box businesses. It also targets established subscription brands switching from general ecommerce platforms and needing subscription-specific store and billing tools.
What it does well
- Subscription-focused templates and no-code site builder
- Recurring billing, memberships, and customer portal
- Supports listed payment gateways including Stripe and PayPal
- Free migration from other platforms
- Chat and email support available around the clock
What to know first
- No free plan
- No direct accounting-platform integration
- Lite includes a 2% + $0.19 transaction fee
Limits
The 14-day trial is available, but there is no free plan. Lite costs $19/month and charges 2% + $0.19 per transaction, with an additional 0.25% on non-Stripe gateways.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Advanced (annual billing) | $119/month billed yearly · Saves 25% · Customizable bundles · 500 SKUs · API access · White-label option · 100 automation rules · 5 seats | $119 a month |
| Max | $149/month · Billed monthly in USD · 15x agent usage · 5 team members · 200 automations · 750 inventory items · 5,000 actions a month | $149 a month |
| Advanced | $159/month · Customizable bundles · 500 SKUs · API access · White-label option · 100 automation rules · 5 seats | $159 a month |
| Lite | $19/month · Existing sales channel · 2% + $0.19 per transaction · 0.25% on non-Stripe gateways | $19 a month |
| Basic (annual billing) | $29/month billed yearly · Saves 25% · Website builder · 20 SKUs · 5 automation rules · 1 seat · 2 languages | $29 a month |
| Basic | $39/month · Website builder · 20 SKUs · 5 automation rules · 1 seat · 2 languages | $39 a month |
| Subbly X | From $499/month · Billed monthly in USD · Dedicated account manager · Shared Slack channel · Custom feature engineers · Unlimited team, automations and inventory · Transaction fee from 0.25% | $499 a month |
| Subbly (annual billing) | $59/month billed yearly · Saves 25% · Custom checkout · Own domain · 100 SKUs · 20 automation rules · 3 seats · 5 languages | $59 a month |
The first 8 of 10 plans, as subbly.co lists them, read 5 Oct 2026. The maker's own page has the final word. Every plan
Getting started
- Visit https://www.subbly.co/
- Start the 14-day trial
- Choose a paid plan for your subscription store
- Build a storefront with templates and the drag-and-drop builder
- Connect a supported payment gateway and shipping service
Verdict
Choose Subbly if you need a storefront and tools built around subscriptions, including recurring billing, customer portals, and build-a-box options. Look elsewhere if a free plan or direct accounting-platform integration is essential.
Questions
How much does Subbly cost?
Pricing is listed from $14/mo (annual), with a 14-day trial. The Lite plan is $19 a month.
Does Subbly have a free plan or trial?
It has no free plan and offers a 14-day trial.
Which platforms does Subbly support?
The listed platforms are Android, API, iOS, and web. Subbly says its storefront works across iOS, iPadOS, Android, laptops, and desktop computers.
Which payment gateways can I use?
The listed gateways are Stripe, PayPal, PayPal through Braintree, Braintree, Google Pay, Apple Pay, and Authorize.net.
Does Subbly integrate with accounting platforms?
It has no direct accounting-platform integration. CSV export, Zapier, and webhooks are described as alternatives.
Can Subbly help move an existing subscription business?
Subbly says its team provides free migration from other platforms, including products, customers, and subscribers.
Facts from Subbly's own pages
- Accounting integration limit
- Subbly's help center says it does not have a direct integration with accounting platforms, while describing CSV export, Zapier, and webhooks as alternatives. · support.subbly.co, 5 Oct 2026
- Device support
- Subbly says its storefront works across iOS, iPadOS, Android, laptops, and desktop computers. · subbly.co, 5 Oct 2026
- Integrations
- Subbly describes a broad set of app integrations and says it provides an API for custom integrations. · subbly.co, 5 Oct 2026
- Migration
- Subbly says its team provides free migration from other platforms, including moving products, customers, and subscribers. · subbly.co, 5 Oct 2026
- Payment gateways
- The help center lists Stripe, PayPal, PayPal through Braintree, Braintree, Google Pay, Apple Pay, and Authorize.net as supported payment gateways. · support.subbly.co, 5 Oct 2026
- Security and privacy
- Subbly's GDPR page says it is committed to GDPR compliance and describes data export and deletion measures for customer data. · subbly.co, 5 Oct 2026
- Shipping integrations
- Subbly says it natively integrates with Pirate Ship and ShipStation and can connect other shipping apps through Zapier. · support.subbly.co, 5 Oct 2026
- Store building
- Subbly offers subscription-focused templates and a no-code drag-and-drop website builder, with options to add custom HTML, CSS, and JavaScript. · subbly.co, 5 Oct 2026
- Subscription features
- The platform includes recurring billing, build-a-box, gifting, replenishment, memberships, a customer portal, and churn tools. · subbly.co, 5 Oct 2026
- Support
- The company says chat and email support are available around the clock and Launch Club sessions run live every weekday. · subbly.co, 5 Oct 2026
- What it does
- Subbly is an AI-native subscription commerce platform for designing and managing a store, checkout, subscription flow, and automations. · subbly.co, 5 Oct 2026
- Who it is for
- Subbly names subscription box, replenishment, membership, and build-a-box founders, as well as established subscription brands switching from general ecommerce platforms, as target customers. · subbly.co, 5 Oct 2026
Where Subbly stands on Freedom251
- Subscription Ecommerce Software#21 of 33