Freedom251 › Product Adoption Software
StepsKit
What StepsKit is
StepsKit is a web and extension tool for SaaS teams building in-app guidance. It brings product tours, tooltips, announcements, and surveys into the same embed script, for onboarding, feature adoption, updates, and user guidance. In its visual dashboard, users select elements in a live application, write copy, arrange tour steps, and publish without code. A Chrome extension supports that visual workflow, and an MCP server lets AI agents such as Claude Code and Cursor author tours from a codebase.
Teams can target audiences with user attributes and AND/OR rules, then set page visibility using URL patterns, wildcards, or regex. Analytics report tour views, step-level engagement, completion rates, and drop-off points. The embed supports React, Next.js, Vue, Nuxt, Angular, Svelte, Astro, Remix, Laravel, Rails, WordPress, Tag Manager, and HTML/JS. The free plan includes one tour, one tooltip group, and one announcement. The Pro Plan is $19 a month, billed monthly, and includes unlimited tours, tooltips, announcements, surveys, monthly active users, and teammates, alongside an AI content assistant, analytics, custom theming, audience targeting, and email support. StepsKit says it encrypts data in transit and at rest and does not sell personal data or share it with advertisers.
Who it suits
StepsKit suits SaaS product managers, founders, and marketers who want to publish in-app guidance without coding. It also fits teams that need audience targeting and reporting on tour engagement.
What it does well
- Build and publish in-app content from a visual dashboard without code.
- Tours, tooltips, announcements, and surveys use one embed script.
- Target users with attributes and AND/OR rules.
- Analytics include completion rates and drop-off points.
- Embeds work with a broad list of frameworks and platforms.
What to know first
- The free plan is limited to one tour, one tooltip group, and one announcement.
- The Pro Plan costs $19 a month, billed monthly.
Limits
The free plan includes one tour, one tooltip group, and one announcement. The Pro Plan is listed at $19 a month, billed monthly, with unlimited tours, tooltips, announcements, surveys, monthly active users, and teammates.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pro Plan | Billed monthly; launch pricing shown as $39$19/month · Unlimited tours, tooltips, announcements, surveys, monthly active users, and teammates · AI content assistant · analytics · custom theming · audience targeting · email support | $19 a month |
As stepskit.com lists them, read 2 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://stepskit.com/.
- Use the web app or Chrome extension to build against a web application.
- Select app elements, write copy, and arrange tour steps in the visual dashboard.
- Publish through the embed script, using a supported framework or platform.
- Choose the free plan or the Pro Plan at $19 a month, billed monthly.
Verdict
Choose StepsKit if your SaaS team wants to create and target in-app guidance from a visual builder, with engagement reporting. Look elsewhere if the free plan's one-tour, one-tooltip-group, and one-announcement limits do not fit and you do not want the monthly Pro Plan.
Questions
Is StepsKit free?
Yes. Its free plan includes one tour, one tooltip group, and one announcement.
How much does the Pro Plan cost?
The Pro Plan is $19 a month, billed monthly.
Which platforms does StepsKit support?
It is available as a web app and extension, and offers a Chrome extension for visual building. The embed supports React, Next.js, Vue, Nuxt, Angular, Svelte, Astro, Remix, Laravel, Rails, WordPress, Tag Manager, and HTML/JS.
Can AI agents create tours?
StepsKit provides an MCP server that agents such as Claude Code and Cursor can use to author tours from a codebase.
What does the Pro Plan include?
It includes unlimited tours, tooltips, announcements, surveys, monthly active users, and teammates, plus an AI content assistant, analytics, custom theming, audience targeting, and email support.
How does StepsKit describe its data handling?
StepsKit says data is encrypted in transit and at rest, and that it does not sell personal data or share it with advertisers. Its privacy policy says end-user personal data and account credentials are not sent to its AI provider.
Facts from StepsKit's own pages
- AI agents
- StepsKit provides an MCP server that AI agents such as Claude Code and Cursor can use to author tours from a codebase. · stepskit.com, 2 Oct 2026
- AI data handling
- AI features are user-initiated; the privacy policy says end-user personal data and account credentials are not sent to its AI provider. · stepskit.com, 2 Oct 2026
- Analytics
- The analytics dashboard tracks tour views, step-level engagement, completion rates, and drop-off points. · stepskit.com, 2 Oct 2026
- Audience
- StepsKit describes itself as built for SaaS product managers, founders, and marketers rather than procurement teams. · stepskit.com, 2 Oct 2026
- Chrome extension
- StepsKit offers a Chrome extension for visually building tours, tooltips, announcements, and surveys against a user's web application. · stepskit.com, 2 Oct 2026
- Frameworks
- The embed supports React, Next.js, Vue, Nuxt, Angular, Svelte, Astro, Remix, Laravel, Rails, WordPress, Tag Manager, and HTML/JS. · stepskit.com, 2 Oct 2026
- Free limits
- The free plan includes one tour, one tooltip group, and one announcement. · stepskit.com, 2 Oct 2026
- In-app surfaces
- It provides product tours, tooltips, announcements, and surveys through the same embed script. · stepskit.com, 2 Oct 2026
- Privacy
- StepsKit says it does not sell personal data or share it with advertisers, and it does not use third-party tracking, advertising, or analytics cookies. · stepskit.com, 2 Oct 2026
- Product
- StepsKit helps SaaS teams create in-app product tours for onboarding, feature adoption, announcements, and user guidance. · stepskit.com, 2 Oct 2026
- Security
- StepsKit says data is encrypted in transit and at rest, uses a zero-trust backend architecture, and restricts access to authenticated and authorized users. · stepskit.com, 2 Oct 2026
- Support
- The pricing page includes email support, and the founder says support emails come directly back from him. · stepskit.com, 2 Oct 2026
- Targeting
- Audience targeting supports user attributes and AND/OR rules, while page visibility supports URL patterns, wildcards, and regex. · stepskit.com, 2 Oct 2026
- Visual builder
- Users can select elements in their live app, write copy, arrange tour steps, and publish from a visual dashboard without code. · stepskit.com, 2 Oct 2026
Where StepsKit stands on Freedom251
- Product Adoption Software#11 of 32