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Standards
What Standards is
Standards is an online platform for creating, publishing, and sharing brand guidelines. It offers responsive layouts, customizable navigation and typography, and support for video, embedded content, and audio. Multiple team members can edit a project at once and discuss it through comments, tags, threads, and email notifications. Teams can publish one guideline version while continuing work on a later version. Published guidelines can be shared by link, with access granted or withdrawn for people or organizations by email domain. Standards also makes machine-readable brand context available to compatible agents and integrations through standards.md, MCP, or its API. Its API features include project-scoped and role-based access, OAuth2.0 tokens, and automatic versioning; the site also describes SSO compatibility. Pro is $40 a month, with two seats and 2 GB storage per site; additional seats start at $20/mo. Enterprise pricing is custom. The company also converts existing guidelines into Standards sites; typical projects take 1–3 months.
Who it suits
Pro is described as suited to individuals and agencies, while Enterprise is tailored to in-house teams. It may suit teams that need collaborative guideline editing, controlled sharing, or machine-readable brand context.
What it does well
- Collaborative edits include comments, tags, and threads.
- Publish a version while editing the next one.
- Link sharing includes email-domain access controls.
- Brand context is available through standards.md, MCP, or API.
What to know first
- Pro starts at $40 a month.
- Pro includes two seats; extra seats start at $20/mo.
- Enterprise pricing is custom and not listed.
Limits
Pro includes two seats and 2 GB of storage per site; additional seats start at $20 a month. Enterprise uses custom seats and storage, with pricing available on request.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Studio (directory listing) | $15 per user per month · Unlimited sites · unlimited brands · unlimited pages · collaborative editing · password-protected sites · custom domains | $15 a month |
| Pro | Starting at $40/mo · Unlimited published sites · 2 seats included · additional seats from $20/mo · 2 GB storage per site · custom domains · custom fonts · password-restricted pages · AI integrations | $40 a month |
| Enterprise | Custom · Custom seats and storage · SAML-compatible SSO · viewer SSO · viewer logs · domain-verified access · localization · conversion services · secure API · dedicated priority support | On request |
As standards.site lists them, read 15 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Standards website
- Start with the Pro plan or request Enterprise pricing
- Create a guideline project and customize its layout, navigation, and typography
- Invite team members to edit and comment
- Publish a version and share it by link
- Connect standards.md, MCP, or the API for compatible integrations
Verdict
Standards combines guideline authoring, publishing, collaboration, and controlled sharing in one online platform. Its Pro plan has a stated monthly price, while Enterprise pricing is custom.
Questions
How much does Standards cost?
Pro starts at $40 a month. Enterprise uses custom pricing.
Which platforms does Standards support?
Standards is available on the web and through an API.
How many seats does Pro include?
Pro includes two seats. Additional seats start at $20 a month.
Can Standards publish and revise guidelines separately?
Yes. You can publish one version while continuing to edit a later version.
Does Standards offer SSO?
The platform describes SSO compatibility, while Enterprise includes enhanced security and SSO integration, including SAML-compatible custom SSO and viewer SSO options.
Can existing guidelines be converted?
Yes. Standards offers a conversion service; typical projects take 1–3 months and include dedicated premium support.
Facts from Standards's own pages
- Access controls
- Published guidelines can be shared by link, with access granted or revoked for people or organizations by email domain. · standards.site, 9 Oct 2026
- AI format
- Standards can produce structured standards.md content intended to give AI agents machine-readable brand context. · standards.site, 15 Oct 2026
- AI integrations
- The maker documents standards.md, MCP and API connection methods for AI tools and workflows. · standards.site, 15 Oct 2026
- API documentation
- The help center publishes an API reference, API request guidance, key rotation and revocation pages, endpoint examples and an OpenAPI schema. · help.standards.site, 15 Oct 2026
- API scopes
- Documented scopes cover workspace settings, project lists and data, styles, files and page content in Markdown. · help.standards.site, 15 Oct 2026
- API security
- The site describes project-scoped access, OAuth2.0 token-based API access, role-based access, automatic versioning, and SSO compatibility. · standards.site, 9 Oct 2026
- Automations
- Automations generate routine guideline sections such as logo specimens, color palettes, scaling rules and do-and-don't examples from brand assets. · help.standards.site, 15 Oct 2026
- Collaboration
- Multiple editors can work simultaneously with real-time change visibility, comments, tagging, threads and email notifications. · standards.site, 15 Oct 2026
- Company address
- The terms list the registered office as 212 Franklin Street, Brooklyn, NY 11222. · standards.site, 15 Oct 2026
- Company facts
- LinkedIn lists Standards as privately held, founded in 2020, headquartered in Brooklyn, New York, with 2–10 employees. · linkedin.com, 15 Oct 2026
- Company legal name
- The terms identify the provider as Standards Site Inc., registered in New York, United States. · standards.site, 15 Oct 2026
- Compliance
- The FAQ states that its Google Cloud platform has ISO/IEC 27001-compliant services and cites Google Cloud facility certifications including ISO 22301:2019. · help.standards.site, 15 Oct 2026
- Components
- Reusable components let teams update an element or layout once and synchronize the change across its instances. · help.standards.site, 15 Oct 2026
- Conversion service
- The team converts existing brand guidelines into a Standards site, with typical projects taking 1–3 months and premium dedicated support included for conversion clients. · standards.site, 9 Oct 2026
- Design
- The platform provides responsive layouts, customizable navigation, custom typography, and support for video, embeds, and audio. · standards.site, 9 Oct 2026
- Enterprise security
- Enterprise features include enhanced security and SSO integration, and the pricing comparison lists SAML-compatible custom SSO and viewer SSO options. · standards.site, 9 Oct 2026
- Font-service limitation
- Online font activation services such as Adobe Fonts are not supported; users must upload font files. · help.standards.site, 15 Oct 2026
- Headquarters
- Brooklyn, New York, United States · standards.site, 28 Sept 2026
- Independent limit: price tier
- BrandyHQ characterizes Standards as a higher-investment option than mid-tier alternatives, suited to premium projects. · brandyhq.com, 15 Oct 2026
- Independent positioning
- BrandyHQ describes Standards as aimed at high-end agencies delivering premium client brand projects and says its output quality is exceptional. · brandyhq.com, 15 Oct 2026
- Independent praise: automation
- BrandyHQ reports that uploading an SVG can generate logo color variations and that entering primary colors can generate formatted documentation. · brandyhq.com, 15 Oct 2026
- Intended users
- Pro is described as made for individuals and agencies, while Enterprise is tailored for in-house teams. · standards.site, 9 Oct 2026
- Licence
- Standards is proprietary hosted software; its terms prohibit copying, adapting, decompiling, reverse engineering and unauthorized automated access. · standards.site, 15 Oct 2026
- Limit: content movement
- The Capterra reviewer wanted tools to move content between sites or sections and found text-box dragging insufficiently refined. · capterra.com, 15 Oct 2026
Where Standards stands on Freedom251
- Brand Management Software#9 of 48
- Brand Asset Management Software#5 of 23