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BrandGuard vs Standards

Both stand on brand management software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

BrandGuard

Free plan APIExtensionWeb

BrandGuard provides guideline-based checks for written and visual content through a console, extension, and API. The free plan and trial are listed, while pricing for paid needs or enterprise support requires contact.

Visit BrandGuard

Standards

Free plan APISelf-hostedWeb

Standards combines guideline authoring, publishing, collaboration, and controlled sharing in one online platform. Its Pro plan has a stated monthly price, while Enterprise pricing is custom.

Visit Standards

The facts

BrandGuardStandards
Free planYesYes
Open sourceNot publishedNo
Runs onAPI, Extension, WebAPI, Self-hosted, Web
Lowest paid planNot publishedStudio (directory listing): $15 per user a month
Plans publishedNone3
MakerNot publishedNot published
Websitebrandguard.aistandards.site
On brand management software#5 of 48#9 of 48

BrandGuard: what it does well

  • Scores visual, precision, and safety criteria.
  • Offers console, Chrome extension, and API scoring.
  • BrandGuide Builder creates examples for approval.
  • Free plan and free trial are listed.
  • Customer data is encrypted in transit and at rest.

What to know first

  • Pricing is on request.
  • SOC 2 certification is still being pursued.
  • Data is stored only in the United States.
  • No brand monitoring or analytics.

Standards: what it does well

  • Collaborative edits include comments, tags, and threads.
  • Publish a version while editing the next one.
  • Link sharing includes email-domain access controls.
  • Brand context is available through standards.md, MCP, or API.

What to know first

  • Pro starts at $40 a month.
  • Pro includes two seats; extra seats start at $20/mo.
  • Enterprise pricing is custom and not listed.

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