SpotsNow is a podcast advertising platform for finding shows, planning campaigns, booking host-read spots, and tracking performance. Its AI campaign planner reads a brand’s website, category, and audience, then ranks shows by predicted conversion rate and displays projected reach and estimated return on ad spend. Advertisers can browse discounted last-minute spots, request individual shows or episode packages, and buy curated audience bundles. Hosts review every advertiser, and the advertiser pays only after a host approves the campaign. Campaign reporting includes real-time analytics and audio pixel tracking. SpotsNow Intelligence covers more than 59,000 podcast shows and provides information about sponsors, ad clips, brand spend, lookalikes, fill rates, and media plans. Its MCP connection makes Intelligence data available to Claude, ChatGPT, Cursor, and other compatible assistants through OAuth. The connection is read-only, access can be revoked, and SpotsNow says it does not access, store, or train on customers’ proprietary data. It also says it does not process personal health data or HIPAA-covered information. Brands can use SpotsNow Pro for managed campaign work, including show selection, rate negotiation, creative briefs, pixel and attribution setup, campaign management, and reporting. Pro charges 12% of spend, or 15% when monthly ad spend is below $30,000, with a $5,000 minimum spend. The platform has web and API access and is headquartered in Chattanooga, Tennessee.
Who it is for
The free and paid plans suit advertisers researching podcast shows and planning campaigns, while the Team plan is described for agencies and networks. Brands seeking managed campaign execution can consider SpotsNow Pro, which covers planning through reporting.
What is good
- Free plan includes five monthly credits.
- Campaign Planner ranks shows by predicted conversion rate.
- Hosts approve advertisers before campaign payment is due.
- Intelligence tracks more than 59,000 podcast shows.
- Read-only MCP access connects Intelligence data to compatible assistants.
What to know first
- Free plan is limited to five credits per month.
- Starter costs $89.00 USD per month.
- SpotsNow Pro requires a $5,000 minimum spend.
Verdict
Choose SpotsNow if you need a workflow for researching podcast inventory, planning campaigns, and tracking results, with a free plan to start. Brands that want campaign work handled for them can consider Pro; its minimum spend and service fee make it a different fit from the self-serve plans.
Get started with SpotsNow
- Visit the SpotsNow website.
- Start with the Free plan and its five monthly credits, or choose Starter at $89.00 USD per month.
- Use campaign planning and show search, with profile pages costing one credit and campaign plans costing three credits on Free.
- For Intelligence data in Claude, ChatGPT, Cursor, or another MCP-compatible assistant, connect through OAuth.
- For managed campaigns, contact SpotsNow about Pro.
What the free plan stops at
The Free plan provides five credits each month; viewing a profile page uses one credit and creating a campaign plan uses three. Starter costs $89.00 USD per month and includes 50 credits per month. SpotsNow Pro has a $5,000 minimum spend and charges 12% of spend, or 15% when monthly ad spend is below $30,000.
Questions about SpotsNow
Is there a free plan?
Yes. Free is free and provides five credits per month. A profile page uses one credit, and a campaign plan uses three.
What does Starter cost?
Starter costs 89.00 USD per month and includes 50 monthly credits, Campaign Planner, and search.
What does the Intelligence plan cost?
Intelligence costs 349.00 USD per month and includes unlimited credits, the Claude and ChatGPT MCP connector, and unlimited AI connector queries.
How much does SpotsNow Pro cost?
Pro charges a 12% fee of spend, or 15% when monthly ad spend is below $30,000. It has a $5,000 minimum spend.
Which assistants connect to SpotsNow Intelligence?
Its OAuth-based MCP connection works with Claude, ChatGPT, Cursor, and other MCP-compatible assistants. The connection is read-only, and access can be revoked.
Who is the Team plan for?
SpotsNow describes Team as a plan for agencies and networks. It includes multiple accounts, custom agents, and integrations.
SpotsNow plans and pricing
All plansCompared on podcast advertising platforms
- Free plan
- Yes
- Advertiser marketplace
- Yes
- Publisher sales tools
- Yes
- Targeting level
- advanced
- Measurement level
- attribution
- Ad formats
- host-read
- Campaign workflow
- hybrid
