Podvertise Marketplace connects advertisers seeking podcast placements with podcasters selling ad inventory. Advertisers can browse a catalog whose homepage says it includes 600,000 active podcasts, then filter listings by category, ad format, position, duration, language, monthly downloads per episode, and price. Categories include arts, business, comedy, education, news, sports, technology, and true crime. Formats include host-read and pre-recorded ads, sponsored interviews, product reviews, guest exchanges, cross-promotion, and YouTube ads. Listings have individual prices; the stated starting price is $495. One Dakota Spotlight post-roll offer is priced at $300 and describes a 30-second English host-read ad, 20,000 impressions, and 5k–15k monthly downloads per episode. It also offers pre-roll and mid-roll placements. Podcasters can register for free and create offers. Advertisers need an account to order and track order status, and PayPal is the currently accepted marketplace payment method. Each offer gives a delivery period, and buyers can contact the podcaster through the offer for more detail. Podvertise describes its campaign workflow as hybrid, supports dynamic ad insertion, and lists custom targeting and advanced measurement. Its terms set a standard 15% publisher commission, with variations possible by written agreement.
Who it is for
Podvertise Marketplace suits advertisers looking for podcast placements across multiple formats and categories, and podcasters who want to list ad inventory. Advertisers can filter by audience and campaign details, while podcasters can register for free and create offers.
What is good
- Catalog homepage says advertisers can search 600,000 active podcasts.
- Listings can be filtered by format, position, language, audience downloads, and price.
- Supports host-read, pre-recorded, interview, review, and cross-promotion formats.
- Podcasters can register for free and create offers.
- Advertisers pay for completed verified ad spots, according to the terms.
What to know first
- Advertisers need an account to place and track orders.
- PayPal is currently the accepted payment method for marketplace orders.
- Publisher commission is normally 15%, with variations by written agreement.
Verdict
Choose Podvertise Marketplace if you are buying podcast advertising or offering podcast inventory and want listings with filters for audience, format, placement, and price. Podcasters can join for free, while the stated starting price for the marketplace is $495 and individual offers have their own prices. Consider the account requirement for advertisers, PayPal payment method, and publisher commission terms when deciding whether the marketplace fits your workflow.
Get started with Podvertise Marketplace
- Open https://podvertise.fm/ in a web browser.
- Register for free as a podcaster to create offers, or create an advertiser account to place and track orders.
- Browse podcast listings and filter by category, format, position, duration, language, downloads, or price.
- Review an offer's price, ad details, and delivery period; contact the podcaster through the offer if you need more information.
- Place an order using PayPal, the currently accepted marketplace payment method.
Limits to know first
Podcasters can register for free, while the marketplace pricing is listed as paid from $495. Publisher payouts are subject to reach reporting and a $50 minimum owed; the terms give a 60-day payout period for exclusive shows and 90 days for non-exclusive shows after completed spots.
Questions about Podvertise Marketplace
How much does Podvertise Marketplace cost?
The pricing model is paid, with pricing from $495. Individual podcast offers have their own prices; the Dakota Spotlight post-roll offer is listed at $300.
Can podcasters use it for free?
Podcasters can register for free and create offers.
What payment methods can advertisers use?
The FAQ says PayPal is currently the accepted payment method for marketplace orders.
What ad formats are available?
Listings include host-read and pre-recorded ads, sponsored interviews, product reviews, guest exchanges or cross-promotion, and YouTube ads.
What commission and payout terms apply to publishers?
The terms state a standard 15% commission, with variations possible by written agreement. Publishers are paid through PayPal 60 days after completed spots for exclusive shows or 90 days for non-exclusive shows, subject to reach reporting and a $50 minimum owed.
What platforms does it support?
Podvertise Marketplace is available on the web.
Compared on podcast advertising platforms
- Advertiser marketplace
- Yes
- Publisher sales tools
- Yes
- Dynamic ad insertion
- Yes
- Targeting level
- custom
- Measurement level
- advanced
- Ad formats
- host-read ads; pre-recorded ads; guest interviews; sponsored interviews; product reviews; podcast cross-promotion
- Campaign workflow
- hybrid
