No. 4 of 26 ·Podcast Analytics Software

Spotify Ad Analytics

Web

Freedom report

Two barsScore 6.3

Free tierA free tier is on its own pricing page
Open codeNo open-source code on record
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Spotify Ad Analytics is ranked #4 of 26 in podcast analytics software on Freedom251. It runs on Web. There is a free plan.

Spotify Ad Analytics plans and pricing

All plans

Spotify Ad Analytics Free Free of charge ads.spotify.com · 3 Oct 2026

Compared on podcast analytics software

Free plan: No
Advertiser marketplace: Yes
Publisher sales tools: No
Dynamic ad insertion: Yes
Targeting level: advanced
Measurement level: advanced
Ad formats: audio, video
Campaign workflow: self_serve

Best Spotify Ad Analytics alternatives

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Two bars Apple Podcasts Free tier No. 1Free6.7 No signal Magellan AI Paid plans No. 2—6.4 One bar Podtrac Free tier No. 3Free6.4 One bar Podchaser Paid plans No. 5$30/mo5.6 One bar Mondo Metrics Paid plans No. 6$1,000/mo5.5 No signal Podscan.fm Paid plans No. 7$100/mo5.5

The record

What it does: Spotify Ad Analytics gives advertisers tools to understand the impact of their ads across Spotify and beyond.
Campaign reporting: Campaign Delivery lets advertisers track ad spend and delivery in real time.
Attribution: Attribution and Conversion Lift can track listener actions on advertisers’ websites across devices, including add-to-cart, purchase, and lead events.
Brand lift: Brand Lift helps advertisers understand how campaigns affect brand metrics and marketing goals.
Pixel: The Spotify Pixel is JavaScript code placed on a website to analyze actions listeners take after hearing an ad.
Real-time insights: Spotify says advertisers can use real-time results to adjust creative, targeting, and media strategies.
Integrations: The help center lists AppsFlyer, Singular, Adjust, Kochava, and Segment for in-app conversion tracking, plus Megaphone, Google Tag Manager, Tealium, and server-side GTM integrations.
Ad Studio limitation: Spotify says Ad Analytics is not currently integrated for use with Ad Studio.
Support: The Ad Analytics help center provides FAQs, technical assistance, and best-practice guidance.
Data handling: Spotify says Ad Analytics provides data in aggregated, anonymized form and does not intend to track individuals from collected data.
Security: Spotify says Ad Analytics data is stored and processed on Google Cloud Platform servers in US data centers and encrypted at rest and in transit.
Security certification: Spotify’s security practices document says Ad Analytics had completed a penetration test as of August 2022 and did not then carry SOC certifications.
Intended users: The help center describes account types and guidance for advertisers, agencies, brands, and publishers.
Headquarters: 4 World Trade Center, 150 Greenwich Street, New York, NY, 10007, United States
Price from: Free

Where it ranks on Freedom251

Best Podcast Analytics Software in 2026#4 of 26
Best Podcast Advertising Platforms in 2026#9 of 23

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Sources

ads.spotify.com/en-US/ad-analytics/· checked 3 Oct 2026
ads.spotify.com/en-US/ad-analytics/spotify-pixel/· checked 3 Oct 2026
help.adanalytics.spotify.com/what-integrations-does-spotify-ad-analy· checked 3 Oct 2026
help.adanalytics.spotify.com/support· checked 3 Oct 2026
help.adanalytics.spotify.com/hubfs/Data%20Privacy%20Practices.pdf· checked 3 Oct 2026
help.adanalytics.spotify.com/hubfs/Security%20Practices.pdf· checked 3 Oct 2026
help.adanalytics.spotify.com/account-and-campaign-access· checked 3 Oct 2026