Podtrac

Podtrac is a web service for podcast measurement, audience analysis, Smart Links, and promotion attribution. Its reports track daily episode downloads and break them down by source and country. Unique monthly audience counts are available for podcasts with at least 1,000 unique downloads per month. Reports update daily from the prior day’s activity, with totals typically available by noon UTC the following day. Smart Links create show-specific pages with artwork, episode information, an integrated player, and links to major podcast apps such as Apple Podcasts and Spotify. Their reports break out clicks and downloads by episode, country, and app, and distinguish new listeners from all listeners. Podtrac also attributes promos in dynamic ads, embedded promos, feed drops, and guest appearances. Measurement requires a Podtrac redirect prefix on episode URLs, added through a supported host or by editing the feed. The service says its measurement data meets IAB Podcast Measurement Technical Guidelines Version 2.0. A free basic measurement plan is listed. Shows or networks with 500,000 or more monthly downloads are directed to request a demo for promotion tools; prices for other listed plans are not provided.

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