Social Places Brand Listening is a web service from Social Places Brand Listening, founded in 2015 and headquartered in Cape Town, South Africa. It tracks brand and location mentions across social networks and the wider web, including conversations that do not tag the brand. Monitored sources include Google, Facebook, Instagram, X, TikTok, LinkedIn, Quora, Reddit, YouTube and Pinterest, along with news sites, blogs, forums and review sites. The service provides web monitoring, news monitoring and sentiment analysis. Email alerts notify users when mentions rise beyond normal levels, with spike notifications described as arriving within five minutes. Share-of-voice dashboards and side-by-side competitor sentiment benchmarking support comparison. It also follows trending topics and hashtags and surfaces influencers and accounts driving conversations. Reports cover sentiment and theme trends over time, share of voice, spike alerts, and top mentions by brand, location and platform. The service is sold at brand level for single-location and national brands. Pricing is custom, tiered by volume and quoted after a demo.
Who it is for
It suits single-location or national brands that need monitoring across social, news and other web sources. Teams wanting competitor sentiment, share of voice and email spike alerts may also find it relevant.
What is good
- Monitors ten named social and search platforms
- Includes news, blogs, forums and review sites
- Sends email alerts for mention spikes
- Provides competitor sentiment benchmarking
- Reports trends by brand, location and platform
What to know first
- Pricing is available only on request
- Rates vary by brand and volume
- A demo is required for a quote
Verdict
Social Places Brand Listening brings social, news and wider-web mentions into one web service, with sentiment, competitor and influencer views. Its custom pricing means prospective customers must discuss scope and volume with Social Places.
Social Places Brand Listening plans and pricing
All plansCompared on social media listening software
- Social network coverage
- Google, Facebook, Instagram, X, TikTok, LinkedIn, Quora, Reddit, YouTube, Pinterest
- Web monitoring
- Yes
- Sentiment analysis
- Yes
- News monitoring
- Yes
- Alert channels
