Freedom251 › Loyalty Program Software
Simplicity Loyalty
What Simplicity Loyalty is
Simplicity Loyalty is a loyalty and marketing platform for large programs serving restaurants, retailers, airlines, and franchisors. Businesses can configure points, currencies, status levels, offers, bonus points, cash back, buy-X-get-one-free rewards, and time-limited promotions. Member segments can draw on visit frequency, spend, products purchased, store location, time of day, special-event purchases, and channel. The online Redemption Mall lets members exchange points, cash, or both with partner organisations and access vouchers electronically or in-store. Campaign management covers email, SMS, social media, call centres, direct mail, point of sale, and mobile app push notifications. Surveys, dashboards, reporting, and analytics support program evaluation. Web services can connect it to POS and ERP systems, websites, and mobile apps; its API supports real-time or offline transaction processing. It can run in the cloud or be deployed on-premise, and is listed for Android, iOS, web, API, and self-hosted use. Pricing is on request. The shared platform supports up to 10 transactions per second; dedicated hardware is listed as POA.
Who it suits
It suits large loyalty programs at restaurants, retailers, airlines, and franchisors. Organizations should consider its listed shared-platform transaction ceiling when assessing fit.
What it does well
- Configurable rewards include points and cash back.
- Member segments can use purchase and visit details.
- Campaigns span multiple communication channels.
- API supports real-time or offline transactions.
- Cloud and on-premise deployment are listed.
What to know first
- Pricing is on request.
- Shared platform supports up to 10 transactions per second.
- Dedicated hardware is listed as POA.
Limits
The shared platform supports up to 10 transactions per second. Jade includes up to 200,000 members or prospects and six months of sales transaction retention; Gold includes up to 1,000,000 and 18 months. Platinum covers over 1,000,000 members or prospects and over 18 months of retention; dedicated hardware, failover hardware, and in-house hosting are listed as POA.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Platinum | B2C and B2B · over 1,000,000 members/prospects · transaction retention beyond 18 months · unlimited partners · unlimited programs and tiers · partner referrals · co-branded cards · cashback · gift top-ups | On request |
| Jade | B2C · up to 200,000 members/prospects · 6-month transaction retention · one program with multiple tiers · email campaign management | On request |
| Gold | B2C · up to 1,000,000 members/prospects · 18-month transaction retention · up to 10 partner organisations · up to two programs · email, SMS, MMS, social and WeChat campaigns · case management · multiple currencies · real-time partner PAAS web services | On request |
As simplicitycrm.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Simplicity Loyalty website.
- Choose a plan: Jade, Gold, or Platinum.
- Select cloud hosting or on-premise deployment.
- Use the supported Android, iOS, or web platform, or the API.
Verdict
Simplicity Loyalty combines configurable rewards, segmentation, campaigns, redemption, and analytics for large programs. Its shared-platform capacity is specified, while pricing requires a request.
Questions
How much does Simplicity Loyalty cost?
Pricing is on request. Dedicated hardware, failover hardware, and in-house hosting are listed as POA.
What do the plans include?
Jade is for up to 200,000 members or prospects with six months of sales transaction retention. Gold covers up to 1,000,000 with 18 months; Platinum covers over 1,000,000 and over 18 months, with unlimited partners and program tiers.
Which platforms does it support?
It is listed for Android, iOS, web, API, and self-hosted use.
Can it connect to other business systems?
The maker says web services can connect it to POS and ERP systems, websites, and mobile apps.
Can it be self-hosted?
Yes. It can run in the cloud or be deployed on-premise.
Does it provide an API?
Yes. The loyalty web services API supports transaction processing in real time or offline.
Facts from Simplicity Loyalty's own pages
- Acquisition consideration
- The announced transaction specified NZD2.5 million cash, NZD1.5 million in shares and up to NZD0.4 million earnout, with completion targeted for 1 September 2026. · investorpa.com, 15 Oct 2026
- Acquisition news
- Gratifii announced on 15 May 2026 that it had signed an agreement to acquire Simplicity Australasia Limited and Simplicity Technologies Limited. · investorpa.com, 15 Oct 2026
- Analytics
- The product includes surveys, dashboards, reporting, and analytics tools for evaluating loyalty program performance. · simplicitycrm.com, 7 Oct 2026
- API
- The Web Services API provides real-time access to customer single-view and loyalty data for integrated systems. · simplicitycrm.com, 15 Oct 2026
- API documentation
- Public API reference pages document Account, Administration, Documents, Loyalty, Notes, PointOfSalePayment and PointOfSaleService classes. · simplicitycrm.com, 15 Oct 2026
- Apple App Store presence
- Apple lists a Simplicity Loyalty developer page with iPhone and iPad apps, including a Subway New Zealand app. · apps.apple.com, 15 Oct 2026
- Backups
- The maintenance guidance says Simplicity databases should be backed up nightly and restoration tested regularly. · simplicitycrm.com, 15 Oct 2026
- Campaigns
- Built-in campaign tools send targeted communications through email, SMS, social, direct mail, call-centre and mobile push channels. · simplicitycrm.com, 15 Oct 2026
- Company history
- Simplicity says development of its platform began in 2001. · simplicitycrm.com, 7 Oct 2026
- Company legal history
- The company previously used the names Marketing Systems Solutions Limited and Segar Associates Limited before adopting Simplicity Australasia Limited. · bizdb.co.nz, 15 Oct 2026
- Company ownership record
- The company-record listing shows one million issued shares held across fourteen shareholders and identifies Andrew, Christine and Richard Segar among directors. · bizdb.co.nz, 15 Oct 2026
- Company registration
- Simplicity Australasia Limited was incorporated in New Zealand on 1 June 2000, according to the company-record listing. · bizdb.co.nz, 15 Oct 2026
- Contact centre
- Customer-service cases are tracked from creation through closure with escalation, transfer and dashboard statistics. · simplicitycrm.com, 15 Oct 2026
- Data integration
- Supported ingestion methods include web services, XML, CSV, JSON, RSS, spreadsheet or text batches, SFTP/HTTPS, email forms, OLE DB and ODBC. · simplicitycrm.com, 15 Oct 2026
- Deployment
- The product is offered as cloud software or for on-premise deployment in a customer data centre. · simplicitycrm.com, 15 Oct 2026
- Desktop dependency
- The desktop client needs an initial connection to the beacon service before it can operate; cached service locations are typically retained for about a week. · simplicitycrm.com, 15 Oct 2026
- Google Play presence
- Google Play has a developer page named Simplicity Loyalty describing an all-in-one loyalty and marketing platform for large programs. · play.google.com, 15 Oct 2026
- Headquarters
- The contact page lists Simplicity Australasia Ltd in Auckland, New Zealand. · simplicitycrm.com, 7 Oct 2026
- Help and support
- Online help includes getting-started material, tutorials, FAQs, system administration, API references, web-service tools and on-site courses. · simplicitycrm.com, 15 Oct 2026
- Hosting
- The maker says Simplicity Loyalty can run in the cloud or be deployed on-premise. · simplicitycrm.com, 7 Oct 2026
- Independent directory capabilities
- The association listing names affiliate marketing, campaign management, gamification, digital wallets, employee rewards, loyalty payments, POS integration and reward supply. · australianloyaltyassociation.com, 15 Oct 2026
- Independent directory description
- The Australian Loyalty Association lists Simplicity Australasia as a global enterprise loyalty platform-as-a-service provider. · australianloyaltyassociation.com, 15 Oct 2026
- Independent directory scope
- The Australian Loyalty Association describes support for enterprise, restaurant, coalition, consumer, staff and B2B loyalty programs. · australianloyaltyassociation.com, 15 Oct 2026
- Installation
- Desktop installation is downloaded from the vendor login site and requires supplied authentication details before selecting the application. · simplicitycrm.com, 15 Oct 2026
Where Simplicity Loyalty stands on Freedom251
- Loyalty Program Software#29 of 39