Freedom251 › Customer Loyalty Software
Open Loyalty
What Open Loyalty is
Open Loyalty is an API-first loyalty and gamification platform for enterprise brands, available across web, iOS, Android, and API. Its mechanics include points, multi-wallets, tiers, rewards, challenges, referrals, badges, leaderboards, spin-the-wheel games, scratch cards, lotteries, and raffles. Program tools include full API access, an Admin UI, no feature limits, and regular new releases. REST APIs and webhooks connect it with systems such as eCommerce, CRM, POS, CDP, and marketing automation tools. The Braze integration can send loyalty events, including point changes and tier upgrades, in real time and sync selected customer actions back to Open Loyalty. The company states that it holds ISO 27001 and ISO 9001 certifications and covers GDPR requirements. Its regular SaaS setup uses AWS, encryption at rest and in transit, separate Kubernetes namespaces and databases, and supports GDPR and CCPA compliance. Storage options are available for Europe, APAC, and North America, with a stated 99.99% guaranteed uptime. Pricing is custom and based on monthly Active Members; contact the provider for a quote.
Who it suits
It suits enterprise brands building loyalty programs that connect to existing commerce, customer, point-of-sale, or marketing systems. Teams should be prepared to request custom pricing based on monthly active members.
What it does well
- Supports points, tiers, rewards, referrals, and games
- Connects through REST APIs and webhooks
- Braze integration syncs selected loyalty events
- Lists data storage options across three regions
- States a 99.99% guaranteed uptime
What to know first
- Pricing is available on request
- Active Member billing depends on monthly loyalty activity
Limits
Pricing is based on monthly Active Members, with the fee structure described as a Platform Fee plus an Allowance Fee. An Active Member must be a registered member who performs at least one Loyalty Event in a calendar month, subject to clarification in the agreement; support scope also varies by package.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Custom pricing | Based on monthly Active Members · Platform Fee plus Allowance Fee · Full API access and Admin UI · No feature limits | On request |
As openloyalty.io lists them, read 9 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Open Loyalty website.
- Request pricing based on expected monthly Active Members.
- Choose a package and confirm its included support scope.
- Connect existing systems through REST APIs or webhooks.
- Work with the implementation support team during go-live.
Verdict
Open Loyalty offers a broad set of loyalty mechanics, integration options, and program management tools for enterprise brands. Pricing depends on monthly Active Members and requires a request to the provider.
Questions
What does Open Loyalty cost?
Pricing is on request and based on monthly Active Members, with a Platform Fee plus an Allowance Fee.
What is included in the program management offering?
The service includes full API access and an Admin UI, with no feature limits and regular new releases.
Which platforms are listed?
Open Loyalty lists Android, API, iOS, and web.
How does it connect to other systems?
It uses REST APIs and webhooks, and names eCommerce, CRM, POS, CDP, and marketing automation tools as integration targets.
What support is available?
Loyalty Experts, Customer Success Managers, and Technical Consultants assist with implementation and go-live. Included support scope varies by package.
How does Open Loyalty define an Active Member?
It is a registered member who performs at least one Loyalty Event during a calendar month, subject to clarification in the agreement.
Facts from Open Loyalty's own pages
- Braze integration
- Open Loyalty says its Braze integration can send loyalty events such as point changes and tier upgrades in real time and sync selected customer actions back to Open Loyalty. · openloyalty.io, 9 Oct 2026
- Company background
- Open Loyalty says it is part of OEX SA; its About page identifies OEX as founded in 2004 but does not state an Open Loyalty founding year or headquarters. · openloyalty.io, 9 Oct 2026
- Data protection
- The pricing page says its regular SaaS installation uses AWS servers, at-rest and in-transit encryption, separate Kubernetes namespaces, and separate databases, and supports GDPR and CCPA compliance. · openloyalty.io, 9 Oct 2026
- Hosting and uptime
- The pricing page says data storage options are available for Europe, APAC, and North America and gives a guaranteed uptime of 99.99%. · openloyalty.io, 9 Oct 2026
- Integration
- The platform connects to existing systems through REST APIs and webhooks, with the site naming eCommerce, CRM, POS, CDP, and marketing automation tools as integration targets. · openloyalty.io, 9 Oct 2026
- Loyalty mechanics
- Its listed mechanics include points and multi-wallets, tiers, rewards, challenges, referrals, badges, leaderboards, spin-the-wheel games, scratch cards, lotteries, and raffles. · openloyalty.io, 9 Oct 2026
- Notable pricing limit
- An Active Member is defined as a registered member who performs at least one Loyalty Event during a calendar month, subject to clarification in the agreement. · openloyalty.io, 9 Oct 2026
- Product
- Open Loyalty is an API-first loyalty and gamification engine for enterprise brands. · openloyalty.io, 9 Oct 2026
- Program management
- The pricing page says the service includes full API access, an Admin UI, no feature limits, and regular new releases. · openloyalty.io, 9 Oct 2026
- Security certifications
- Open Loyalty states that it is certified to ISO 27001 and ISO 9001 and covers GDPR requirements. · openloyalty.io, 9 Oct 2026
- Security testing
- The company says specialized partners periodically test its software against the OWASP Top 10 and CWE/SANS Top 25. · openloyalty.io, 9 Oct 2026
- Service response
- The pricing page states 24/7 issue monitoring, a P1 response time under 30 minutes, and a P1 resolution time under two hours. · openloyalty.io, 9 Oct 2026
- Support
- The company says Loyalty Experts, Customer Success Managers, and Technical Consultants assist during implementation and go-live, with included support scope varying by package. · openloyalty.io, 9 Oct 2026
Where Open Loyalty stands on Freedom251
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