Capillary Loyalty+

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What Capillary Loyalty+ is

Capillary Loyalty+ helps brands enroll customers and encourage repeat transactions with points and coupons. Its configurable rules can use loyalty type, promotions, and customer spending to trigger points, communications, coupons, or tier changes. Brands can set how points are earned, redeemed, and expired, and configure tier upgrades and downgrades. Programs may reward transactions with points or coupons, or charge for loyalty status or tiers. Loyalty+ can also issue event-based coupons to non-members and tie incentives to payment modes such as debit cards, credit cards, Visa, and Mastercard.

Events can be sent to configured webhooks for integrations, including loyalty syncing with Magento and surveys through Medallia. Coalition programs can synchronize partner tiers and add customers through linking APIs. The platform also lists referral programs and lifecycle automation. Capillary describes its wider loyalty and customer data platform as serving brands in areas such as fuel retail, consumer packaged goods, airlines, hospitality, and retail. Pricing is on request through a custom proposal. One documented constraint: after a tier is created, it cannot be deleted or placed between two existing tiers.

Who it suits

Loyalty+ suits brands designing points, coupon, tiered, or paid-enrollment programs, including those seeking event-based offers or partner-linked programs. Capillary lists industries including fuel retail, airlines, hospitality, and retail.

What it does well

Rules can trigger points, messages, coupons, and tier changes.
Supports paid enrollment and transaction rewards.
Webhook events enable custom integrations.
Offers referral programs and lifecycle automation.

What to know first

Pricing requires a custom proposal.
Created tiers cannot be deleted or repositioned.

Limits

A tier cannot be deleted after creation or inserted between two existing tiers.

Plans

Plan	Billed and limits	Price
Custom enterprise	Contact Capillary for a custom proposal · Custom loyalty program configuration	On request

As capillarytech.com lists them, read 11 Oct 2026. The maker's own page has the final word.

Getting started

Open the Capillary website
Contact Capillary for a custom enterprise proposal
Define loyalty, promotion, spending, points, coupon, and tier rules
Configure webhooks or linking APIs for connected programs
Enable required features through product support

Verdict

Loyalty+ supports varied reward structures, customer incentives, and partner connections. Plan tier design carefully, since the documented tier limitation applies after creation.

Questions

How is Loyalty+ priced?

Capillary lists it as paid with pricing available on request. Its Custom enterprise plan is billed through a custom proposal.

Which platforms does it support?

Loyalty+ is available through web and API platforms.

Can programs reward non-members?

Yes. Event-based coupons can be issued to customers who are not loyalty members.

What integrations are described?

Configured webhooks can send events for integrations such as Magento loyalty synchronization and Medallia surveys. Coalition programs can link customers and synchronize partner tiers through APIs.

Does it support referral and lifecycle features?

Yes. The listed capabilities include referral programs, lifecycle automation, API access, and tiered rewards.

Facts from Capillary Loyalty+'s own pages

Configurable rules: Its rule engine can evaluate loyalty type, promotions, and customer spending to trigger actions such as points allocation, communications, coupons, and tier upgrades. · docs.capillarytech.com, 11 Oct 2026
Founded: 2012 · capillarytech.com, 28 Sept 2026
Integrations: Event notifications can send Loyalty+ events to configured webhooks for custom integrations, including syncing loyalty information with Magento and sending surveys through Medallia. · docs.capillarytech.com, 11 Oct 2026
Intended customers: Capillary describes its loyalty and customer data platform as serving brands across industries including fuel retail, consumer packaged goods, airlines, hospitality, and retail. · capillarytech.com, 11 Oct 2026
Non-member incentives: Loyalty+ can issue coupons to non-loyalty customers in response to an event. · docs.capillarytech.com, 11 Oct 2026
Notable limit: The Loyalty+ documentation says a tier cannot be inserted between two existing tiers or deleted after it has been created. · docs.capillarytech.com, 11 Oct 2026
Partner programs: Coalition programs can sync partner program tiers and add customers through linking APIs. · docs.capillarytech.com, 11 Oct 2026
Payment incentives: Loyalty+ supports incentives based on payment modes including debit cards, credit cards, Visa, and Mastercard. · docs.capillarytech.com, 11 Oct 2026
Program types: Loyalty+ supports basic programs that reward transactions with points or coupons and paid enrollment programs that sell loyalty status or tiers. · docs.capillarytech.com, 11 Oct 2026
Purpose: Loyalty+ rewards customer enrollment and engagement with points and coupons to help brands encourage repeat transactions. · docs.capillarytech.com, 11 Oct 2026
Security: Capillary describes its platform as providing enterprise-ready security features and links to its data security and privacy information. · capillarytech.com, 11 Oct 2026
Support: Capillary says it collaborates with customer teams to understand their KPIs and prepare a custom proposal; its documentation directs users to product support for some feature enablement. · capillarytech.com, 11 Oct 2026
Tiers and points: Brands can configure tier upgrades and downgrades and set rules for earning, redeeming, and expiring points. · docs.capillarytech.com, 11 Oct 2026