Freedom251 › Salon CRM Software
ShopMaster
What ShopMaster is
ShopMaster is web-based salon management software for hair, beauty, and barber businesses. It handles appointments, online booking, client self check-in, staff calendars, and automatic rebooking reminders. Point-of-sale features include a cash drawer and receipt printer, while stock management tracks levels and reordering. Client records can include chemical and service history. Marketing tools support SMS, mass email, and mailers for birthdays, new clients, referrals, and clients absent for 20 weeks. Reports cover sales, operator statistics, commissions, and staff performance. The maker describes Google Reviews integration and an @MasterPAY EFTPOS terminal included with the ShopMaster plan. Multi-location support, memberships, packages, and automated backups are listed. ShopMaster costs A$117 a month, billed monthly and valid for 12 months. ShopMaster Enterprise costs A$139 a month on the same billing basis and adds SMConnector, Web HQ, online bookings and self check-in, a head-office website, online client search, and 24/7 backup. There is no free plan.
Who it suits
It suits salons, companies, and franchises in the hair and beauty industry. The maker says businesses across Australia and New Zealand use @Master.
What it does well
- Online booking and client self check-in
- POS, cash drawer, and receipt printer support
- Tracks stock levels and reordering
- Marketing includes SMS and mass email
- Supports multiple locations and staff calendars
What to know first
- No free plan
- Web HQ is still in beta
- Plans are billed monthly
- Enterprise costs A$139 a month
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| ShopMaster | Every month; valid for 12 months · Full ShopMaster usage · @MasterPAY EFTPOS terminal · appointment and client data management · SMS reminders, Google Reviews and marketing · POS · stock control and inventory · sales reports, operator stats and commission system · unlimited support and updates | A$117 a month |
| ShopMaster Enterprise | Every month; valid for 12 months · ShopMaster, SMConnector and Web HQ · online bookings and self check-in · head office website · online client search · 24/7 data backup · automatic reminders, confirmations, marketing and Google Reviews · customization on request | A$139 a month |
As master.com.au lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
ShopMaster brings salon scheduling, client records, retail sales, inventory, marketing, and reporting into one web product. Choose between the standard and Enterprise plans based on location, booking, backup, and head-office needs.
Facts from ShopMaster's own pages
- Appointments
- It supports appointment management, online booking, client self check-in and automatic rebooking reminders. · master.com.au, 8 Oct 2026
- Backups
- The Enterprise plan includes 24/7 data backup, and the features page also lists an automated built-in backup system. · master.com.au, 8 Oct 2026
- Client records
- It stores client records and chemical and service history. · master.com.au, 8 Oct 2026
- Company history
- The maker says @Master has been a salon software provider since 2000. · master.com.au, 8 Oct 2026
- Founded
- 2000 · master.com.au, 28 Sept 2026
- Headquarters
- Ringwood, Victoria, Australia · master.com.au, 28 Sept 2026
- Integrations
- The maker describes Google Reviews integration and @MasterPAY as an EFTPOS terminal included with the ShopMaster plan. · master.com.au, 8 Oct 2026
- Inventory
- Its stock management features track stock levels and reordering. · master.com.au, 8 Oct 2026
- Marketing
- Marketing tools include SMS, mass email and mailers for birthdays, new clients, referrals and clients who have not visited for 20 weeks. · master.com.au, 8 Oct 2026
- Point of sale
- The software includes point of sale, cash drawer and receipt printer features. · master.com.au, 8 Oct 2026
- Purpose
- ShopMaster is salon management software for hair, beauty and barber businesses. · master.com.au, 8 Oct 2026
- Reporting
- It provides sales reports, operator statistics, commission tracking and staff performance analysis. · master.com.au, 8 Oct 2026
- Support
- The support page states a four-hour response time and helpdesk hours of 9am to 5:30pm EST Monday to Friday, excluding public holidays. · master.com.au, 8 Oct 2026
- Support channels
- Support is available by email and telephone, with dial-in PC assistance when an issue cannot be resolved by phone or email. · master.com.au, 8 Oct 2026
- Web HQ limit
- The maker says Web HQ is for multi-site users and is still in beta. · master.com.au, 8 Oct 2026
- Who it serves
- The maker says salons across Australia and New Zealand use @Master, including salons, companies and franchises in the hair and beauty industry. · master.com.au, 8 Oct 2026
Where ShopMaster stands on Freedom251
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